Modern applications
by business experts

TRADE PROMOTION MANAGEMENT

Plan and follow the execution of promotions on the different sales channels like never before.

Join us, you are in good company

Having trouble assessing the impact of your promotions?

Manage smarter trade agreements and trade promotions. Optimize trade spending enabling an effective cost allocation. Analyze the profitability of products and customers with interactive reporting.
Maximise the return on investments, in any distribution channel.

TRADE TERMS MANAGEMENT

Create and monitor integrated and data-driven customer plans, to transform a potential source of conflict into new growth opportunities for you and your large-scale retail customers.

Manage the effectiveness of commercial action on retail success through the creation and monitoring of framework and supplementary commercial agreements with each key customer.

Empower all the aspects relating to contracts, from definition and approval to calculation and accounting.

PROMO PLANNING & MANAGEMENT

Plan promotions using a calendar layout, copying past scenarios or entering all necessary information.

Simulate scenarios and estimate volumes based on promotional tactics, period, customer and products to obtain important KPIs for the evaluation of the single promo.

Analyze promotion results in terms of ROI, margins and volumes thanks to the internal reporting system and dashboard integrated in the platform.

ANALYTICS

Get powerful analysis thanks to leading-edge reports on a unified data hub complete with all the necessary data sources.

A single reliable source of sales performance data, always available for all the teams involved. Flexible data collection models for sports or recurring performance analysis.

Dynamic and interactive dashboard and customizable operational and management reporting.

Get a Demo

Faster Processes, Smarter Decisions

Gain a unified view across all channels and commercial levers available. Manage change by freeing yourself from unnecessary complexity and arduous manual processes.

Unlock the growth potential of your company

Find out in our e-book the 5 key factors to get concrete results with trade promotions in CPG Industry

Read Now

We help the whole team to overcome the most important challenges

Revenue

Take control of corporate revenues by integrated management of prices, promotions, assortment, and trade spend. Provide the teams involved with a unified vision and clear strategic support to implement the best decisions in each context.

Finance

Improve the accuracy of business budgets and forecasts with analytical data and precise estimates of commercial performance. Optimize the administrative and accounting management of revenue and cost items involved by automating unnecessary and burdensome manual processes.

Control

Support business planning by efficiently processing final balances and estimates related to the management of all commercial levers without losing yourself in their complexity.

Sales

Govern your sales performance across all channels. Manage commercial levers to support corporate revenue growth.

Marketing

Understand the impacts of marketing policies on different channels and evaluate in advance the effects of possible alternative scenarios.

IT & Innovation

Centralize and maximize the efficiency of key processes that are scattered and out of control. Optimize technical interventions enabling each user to be as independent as possible.

We walk in your shoes and we solve your key challenges

Up to 8% margin increase on promotions. Increased production efficiency thanks to continuous forecasting of sales volumes

Identify the best mix of promotional investments to maximize profits and margins.

Improve the planning and the execution of promotional campaigns.

Optimize the "end to end" process to get a better customer support.

Monitor product, customer and promotion profitability.

Results that make the difference

Optimising trade promotion management: the success of Bolton Group

“…Today, thanks to Akeron, we have full control over all trade promotions

initiated by our different business units, in all the distribution channels. Over

time, a true partnership with Akeron has been created thanks to a reliable and

innovative software that meets the needs of our group worldwide…”

Read Full Story

Modern applications
by business experts

TRADE PROMOTION MANAGEMENT

Join us, you are in good company

Having trouble assessing the impact of your promotions?

Manage smarter trade agreements and trade promotions. Optimize trade spending enabling an effective cost allocation. Analyze the profitability of products and customers with interactive reporting.
Maximise the return on investments, in any distribution channel.

Faster Processes, Smarter Decisions

Gain a unified view across all channels and commercial levers available. Manage change by freeing yourself from unnecessary complexity and arduous manual processes.

We help the whole team to overcome the most important challenges

Revenue

Finance

Control

Sales

Marketing

IT & Innovation

We walk in your shoes and we solve your key challenges

Up to 8% margin increase on promotions. Increased production efficiency thanks to continuous forecasting of sales volumes

Identify the best mix of promotional investments to maximize profits and margins.

Improve the planning and the execution of promotional campaigns.

Optimize the "end to end" process to get a better customer support.

Monitor product, customer and promotion profitability.

Results that make the difference

Optimising trade promotion management: the success of Bolton Group

Request a Free Demo

Sign up for a personal demo and see how Akeron can drive your business to be more efficient.

Modern applications by business experts

TRADE PROMOTION MANAGEMENT

Join us, you are in good company

Having trouble assessing the impact of your promotions?

Manage smarter trade agreements and trade promotions. Optimize trade spending enabling an effective cost allocation. Analyze the profitability of products and customers with interactive reporting.Maximise the return on investments, in any distribution channel.

Faster Processes, Smarter Decisions

Gain a unified view across all channels and commercial levers available. Manage change by freeing yourself from unnecessary complexity and arduous manual processes.

We help the whole team to overcome the most important challenges

Revenue

Finance

Control

Sales

Marketing

IT & Innovation

We walk in your shoes and we solve your key challenges

Up to 8% margin increase on promotions. Increased production efficiency thanks to continuous forecasting of sales volumes

Identify the best mix of promotional investments to maximize profits and margins.

Improve the planning and the execution of promotional campaigns.

Optimize the "end to end" process to get a better customer support.

Monitor product, customer and promotion profitability.

Results that make the difference

Optimising trade promotion management: the success of Bolton Group

Request a Free Demo

Sign up for a personal demo and see how Akeron can drive your business to be more efficient.

Modern applications
by business experts

Manage smarter trade agreements and trade promotions. Optimize trade spending enabling an effective cost allocation. Analyze the profitability of products and customers with interactive reporting.
Maximise the return on investments, in any distribution channel.