Modern applications
by business experts
GET THE MOST OUT OF YOUR TRADE PROMOTIONS
A holistic solution to plan, manage and optimize promotions across all the offices involved .
Faster Processes, Smarter Decisions
Put your second largest P&L cost under full control, increase margins on trade promotions up to 8%, and save up to 20% of the involved administrative costs.
- TRADE PROMOTION PLANNING
Plan and approve the most effective promo calendar leaving no sales opportunity in the field.
Empower your sales accounts with the best insights and let them be accountable for each promo decision they make.
Update in real-time demand planning and P&L forecast with the most accurate data on promo uplifts and accruals.
- TRADE PROMOTION MANAGEMENT
Store and track each promotion throughout its lifecycle.
Efficiently manage all promotion statuses, approvals and documents, keeping your trading counterparts always aligned
Ensure the correct accounting of each off-invoice contribution and discount generated and feed the P&L systems with real-time accurate information.
- TRADE PROMOTION OPTIMIZATION
Maximize the ROI of each promotion both by comparing different simulation scenarios and by conducting detailed post-event performance analyses, once the promo has been fully executed
Let Artificial Intelligence support your decisions with crucial insights on best tactics or untapped opportunities.
Faster Processes, Smarter Decisions
Gain a unified view across all channels and commercial levers available. Manage change by freeing yourself from unnecessary complexity and arduous manual processes.
- Unlock the growth potential of your company
Find out in our e-book the 5 key factors to get concrete results with trade promotions in CPG Industry
Results that make the difference
Optimising trade promotion management: the success of Bolton Group
“…Today, thanks to Akeron, we have full control over all trade promotions
initiated by our different business units, in all the distribution channels. Over
time, a true partnership with Akeron has been created thanks to a reliable and
innovative software that meets the needs of our group worldwide…”
