Modern applications
by business experts
TRADE PROMOTION MANAGEMENT
Join us, you are in good company
Having trouble assessing the impact of your promotions?
Manage smarter trade agreements and trade promotions. Optimize trade spending enabling an effective cost allocation. Analyze the profitability of products and customers with interactive reporting.
Maximise the return on investments, in any distribution channel.
- TRADE TERMS MANAGEMENT
- PROMO PLANNING & MANAGEMENT
- ANALYTICS
Faster Processes, Smarter Decisions
Gain a unified view across all channels and commercial levers available. Manage change by freeing yourself from unnecessary complexity and arduous manual processes.
- Unlock the growth potential of your company
We help the whole team to overcome the most important challenges
Revenue
Take control of corporate revenues by integrated management of prices, promotions, assortment, and trade spend. Provide the teams involved with a unified vision and clear strategic support to implement the best decisions in each context.
Finance
Improve the accuracy of business budgets and forecasts with analytical data and precise estimates of commercial performance. Optimize the administrative and accounting management of revenue and cost items involved by automating unnecessary and burdensome manual processes.
Control
Support business planning by efficiently processing final balances and estimates related to the management of all commercial levers without losing yourself in their complexity.
Sales
Govern your sales performance across all channels. Manage commercial levers to support corporate revenue growth.
Marketing
Understand the impacts of marketing policies on different channels and evaluate in advance the effects of possible alternative scenarios.
IT & Innovation
Centralize and maximize the efficiency of key processes that are scattered and out of control. Optimize technical interventions enabling each user to be as independent as possible.
We walk in your shoes and we solve your key challenges
Up to 8% margin increase on promotions. Increased production efficiency thanks to continuous forecasting of sales volumes
Identify the best mix of promotional investments to maximize profits and margins.
Improve the planning and the execution of promotional campaigns.
Optimize the "end to end" process to get a better customer support.
Monitor product, customer and promotion profitability.
Results that make the difference
Optimising trade promotion management: the success of Bolton Group
“…Today, thanks to Akeron, we have full control over all trade promotions
initiated by our different business units, in all the distribution channels. Over
time, a true partnership with Akeron has been created thanks to a reliable and
innovative software that meets the needs of our group worldwide…”