{"id":114118,"date":"2025-07-07T15:31:01","date_gmt":"2025-07-07T13:31:01","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=library&#038;p=114118"},"modified":"2025-07-07T15:37:50","modified_gmt":"2025-07-07T13:37:50","slug":"commercial-excellence-in-cpg-is-not-a-technical-issue-but-rather-a-strategic-choice","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/en\/library\/commercial-excellence-in-cpg-is-not-a-technical-issue-but-rather-a-strategic-choice\/","title":{"rendered":"Commercial excellence in CPG is not a technical issue, but rather a strategic choice."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114118\" class=\"elementor elementor-114118 elementor-114110\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1546396 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1546396\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d75a723\" data-id=\"d75a723\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ea15d5 elementor-widget elementor-widget-heading\" data-id=\"8ea15d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Should you choose ERP customization or integrated best-of-breed solutions?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bae27a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bae27a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-194fa1f\" data-id=\"194fa1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5541a4 elementor-widget elementor-widget-spacer\" data-id=\"b5541a4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59de078 elementor-widget elementor-widget-text-editor\" data-id=\"59de078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In the consumer goods industry, commercial performance cannot be entrusted to generic solutions or extensive ERP customizations. A new approach is needed to address the complexity of fragmented markets, dynamic promotions, and complex sales networks.<\/p><p><strong>The real question is not &#8220;What can my ERP do?&#8221; but &#8220;How much commercial agility do I want to enable in my company?&#8221;<\/strong><\/p><p>Integrating a specialized platform for commercial excellence is more than an architectural choice; it&#8217;s a statement of intent. It means focusing on sales and marketing as strategic levers for growth. It means equipping yourself with the right tools to adapt quickly, test new models, and scale what works.<\/p><p>There is no universal answer. However, there is a guiding principle:<\/p><p><strong>A company&#8217;s commercial ambition should drive technology choices, not the other way around.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350ce3d elementor-widget elementor-widget-heading\" data-id=\"350ce3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Download the ebook:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba1df5 elementor-widget elementor-widget-spacer\" data-id=\"aba1df5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b49263e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b49263e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c3556\" data-id=\"17c3556\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-524a2fe elementor-widget elementor-widget-html\" data-id=\"524a2fe\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"14517308\",\r\n    formId: \"e3ec7ae9-2187-4c87-901b-20ca3921f1fa\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>\r\n\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Should you choose ERP customization or integrated best-of-breed solutions? In the consumer goods industry, commercial performance cannot be entrusted to generic solutions or extensive ERP customizations. A new approach is needed to address the complexity of fragmented markets, dynamic promotions, and complex sales networks. The real question is not &#8220;What can my ERP do?&#8221; but [&hellip;]<\/p>\n","protected":false},"featured_media":114112,"parent":0,"menu_order":0,"template":"","categoria-library":[72],"tag-library":[267],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commercial excellence in CPG is not a technical issue, but rather a strategic choice. - Vulki Software Platform<\/title>\n<meta name=\"description\" content=\"Unlock Commercial Excellence in the FMCG industry with agile, targeted solutions that go beyond generic ERP customization. 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