{"id":4931,"date":"2023-06-20T14:39:17","date_gmt":"2023-06-20T12:39:17","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/library\/zuegg-la-digitalizzazione-omnicanale-dellufficio-commerciale\/"},"modified":"2026-03-09T16:25:37","modified_gmt":"2026-03-09T15:25:37","slug":"zuegg-omnichannel-digitalization-of-the-sales-department","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/en\/library\/zuegg-omnichannel-digitalization-of-the-sales-department\/","title":{"rendered":"Zuegg: Omni-channel digitisation of the sales department"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4931\" class=\"elementor elementor-4931 elementor-3616\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef52464 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ef52464\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d6f660\" data-id=\"2d6f660\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cfc06f3 elementor-widget elementor-widget-text-editor\" data-id=\"3cfc06f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Zuegg, an Italian company with 130 years of history and experience in the processing of fruit for the production of jam, juice and semi-finished products, was confronted with significant challenges in the current market environment:<\/p><ul><li>increasing promotional pressure<\/li><li>price of raw materials continuously rising<\/li><li>increasingly aggressive distribution<\/li><\/ul><p>\u00a0<\/p><p>Watch the video interview with\u00a0<strong>Andrea Signorini, Sales Director Italy<\/strong>, and find out how Zuegg has digitised its sales processes thanks to Akeron RGM, a system for planning, managing and optimising trade promotions in line with the demands of the market. A project able to offer all business answers flexibly, shared and in real time to all the offices concerned.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2b49d elementor-widget elementor-widget-text-editor\" data-id=\"0e2b49d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Watch the video interview<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e6df4 elementor-widget elementor-widget-video\" data-id=\"f0e6df4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video 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