{"id":89378,"date":"2024-03-21T16:20:08","date_gmt":"2024-03-21T15:20:08","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=the_sales_excellence&#038;p=89378"},"modified":"2026-03-09T16:37:55","modified_gmt":"2026-03-09T15:37:55","slug":"the-impact-of-digital-transformation-in-personal-selling-and-sales-management","status":"publish","type":"the_sales_excellence","link":"https:\/\/www.akeron.com\/vulki\/en\/the_sales_excellence\/the-impact-of-digital-transformation-in-personal-selling-and-sales-management\/","title":{"rendered":"The Impact of Digital Transformation in Personal Selling and Sales Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"89378\" class=\"elementor elementor-89378\" data-elementor-post-type=\"the_sales_excellence\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b8fa6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b8fa6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-763343d\" data-id=\"763343d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf2c9ca elementor-widget elementor-widget-text-editor\" data-id=\"cf2c9ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The digital transformation of the sales function requires salespeople and their managers to adapt to disruptions of well-established sales practices. The technological advances may lead to a constantly disruptive and discontinuous selling environment making it more difficult for salespeople and their managers to succeed. However, digital technology has also advantages for salespeople and their managers. Its effective implementation can gain salespeople time that they can use to serve their customers more effectively.<\/p><p>This event will cover the challenges associated with the impact of digital transformation on personal selling and sales management. We will focus on the implementation and adoption of digital technology and how it can be effectively used.<\/p><p>The objective is to identify key challenges of the sales function that are associated with digital transformation and to discuss best and worst practices for dealing with these. The outcome of the event will be the identification of priorities for the generation of further knowledge on how to manage the digital transformation in the sales function.<\/p><p>Join this event to explore how to navigate through the digital transformation to simultaneously meet customer, business, and employee needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The digital transformation of the sales function requires salespeople and their managers to adapt to disruptions of well-established sales practices. The technological advances may lead to a constantly disruptive and discontinuous selling environment making it more difficult for salespeople and their managers to succeed. However, digital technology has also advantages for salespeople and their managers. [&hellip;]<\/p>\n","protected":false},"featured_media":96954,"template":"","meta":{"content-type":"","inline_featured_image":false},"tag-the_sales_excellence_lab":[296],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Transformation in Sales | Sales Excellence<\/title>\n<meta name=\"description\" content=\"Digital transformation in sales: discover how technology is reshaping personal selling and sales management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/en\/the_sales_excellence\/the-impact-of-digital-transformation-in-personal-selling-and-sales-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Transformation in Sales | 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