{"id":131721,"date":"2026-05-29T17:23:37","date_gmt":"2026-05-29T15:23:37","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=webinar&#038;p=131721"},"modified":"2026-06-01T23:45:35","modified_gmt":"2026-06-01T21:45:35","slug":"research-first-look-assessing-sales-compensation-impact","status":"publish","type":"webinar","link":"https:\/\/www.akeron.com\/vulki\/en\/webinar\/research-first-look-assessing-sales-compensation-impact\/","title":{"rendered":"Research First Look: Assessing Sales Compensation\u2019s Impact"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"131721\" class=\"elementor elementor-131721\" data-elementor-post-type=\"webinar\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-992745c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"992745c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4ded5e\" data-id=\"d4ded5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3872781 elementor-widget elementor-widget-text-editor\" data-id=\"3872781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Sales compensation plans change regularly to reflect shifting priorities, but they retain a consistent aim: to positively affect selling behavior and motivate productive effort. Unfortunately, most firms do not consider their sales compensation programs effective, according to recent SMA benchmarking research, despite the often lucrative earning opportunities they present sellers.<\/p>\n<p>Join us as we share results from recently concluded research investigating the underlying drivers of effective sales compensation programs. The research considers how (and whether) firms measure and evaluate the effectiveness of their sales compensation investments, identifies reasons why sales compensation\u2019s impact on selling behavior may be muted or lost altogether, and considers characteristics prevalent in high performing sales compensation programs. Factors examined include incentive design, planning inputs and processes associated with management decision making, and how salesperson payees receive, understand, and judge their sales compensation program.<\/p>\n<p>Research findings also:<\/p>\n<ul>\n<li>identify sales compensation practices of firms with effective sales compensation programs and quantify the business impact of those practices;<\/li>\n<li>identify common flaws in plan design or program management that undermine salesperson understanding and buy-in; and<\/li>\n<li>suggest a measurement framework for gauging the overall effectiveness of a firm\u2019s sales compensation program.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Please be sure to participate in this research initiative, by taking the short survey listed here:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-045d2f7 elementor-widget elementor-widget-button\" data-id=\"045d2f7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/salesmanagement.org\/event\/research-first-look-assessing-sales-compensations-impact\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Register Here<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales compensation plans change regularly to reflect shifting priorities, but they retain a consistent aim: to positively affect selling behavior and motivate productive effort. Unfortunately, most firms do not consider their sales compensation programs effective, according to recent SMA benchmarking research, despite the often lucrative earning opportunities they present sellers. Join us as we share [&hellip;]<\/p>\n","protected":false},"featured_media":131722,"template":"","tag-webinar":[],"categoria-webinar":[280],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Assessing Sales Compensation&#039;s Impact | SMA Webcast<\/title>\n<meta name=\"description\" content=\"Join this free SMA webcast on sales compensation effectiveness \u2014 what drives results, common flaws, and a framework for measuring impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/en\/webinar\/research-first-look-assessing-sales-compensation-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assessing Sales Compensation&#039;s Impact | SMA Webcast\" 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