{"id":123857,"date":"2026-02-26T09:39:44","date_gmt":"2026-02-26T08:39:44","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=eventi&#038;p=123857"},"modified":"2026-05-22T09:23:22","modified_gmt":"2026-05-22T07:23:22","slug":"le-cercle-de-lefficience-commerciale-4","status":"publish","type":"eventi","link":"https:\/\/www.akeron.com\/vulki\/fr\/evenements\/le-cercle-de-lefficience-commerciale-4\/","title":{"rendered":"Le Cercle de l&rsquo;Efficience Commerciale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"123857\" class=\"elementor elementor-123857\" data-elementor-post-type=\"eventi\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45f12c45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45f12c45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d98c9c3\" data-id=\"d98c9c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca5e2c7 elementor-widget elementor-widget-text-editor\" data-id=\"ca5e2c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Le Cercl<\/strong><b>e de l&rsquo;Efficience Commerciale, think tank co-anim\u00e9 par D\u00e9cideurs Magazine<br \/>et Akeron, a le plaisir de vous convier \u00e0 une nouvelle rencontre :<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7695fc40 elementor-widget elementor-widget-text-editor\" data-id=\"7695fc40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Les directeurs commerciaux b\u00e2tisseurs : les DG de demain<\/strong><\/p><p><span data-olk-copy-source=\"MessageBody\">Le 27 mai prochain, le prochain diner d\u00e9bat du Cercle r\u00e9unira ses membres autour d\u2019un th\u00e8me prospectif :<\/span><\/p><p>La direction commerciale est souvent per\u00e7ue comme le moteur du chiffre. Elle est en r\u00e9alit\u00e9 devenue un laboratoire de la direction g\u00e9n\u00e9rale. Dans un environnement marqu\u00e9 par la pression sur les marges, l\u2019acc\u00e9l\u00e9ration des cycles, la sophistication des parcours clients et la n\u00e9cessit\u00e9 d\u2019une croissance durable, certains directeurs commerciaux ne se contentent plus d\u2019ex\u00e9cuter une strat\u00e9gie : ils la structurent.<\/p><ul><li>Ils mod\u00e9lisent la trajectoire de croissance.<\/li><li>Ils arbitrent entre performance imm\u00e9diate et cr\u00e9ation de valeur long terme.<\/li><li>Ils alignent marketing, finance, op\u00e9rations et data autour d\u2019un cap commun.<\/li><li>Ils pilotent la transformation des organisations commerciales en v\u00e9ritables machines \u00e0 cr\u00e9er de la valeur.<\/li><\/ul><p><strong>Ce sont ces profils que nous qualifierons de \u201cb\u00e2tisseurs\u201d.<\/strong><\/p><p>Ce d\u00eener explorera une question centrale : en quoi la direction commerciale constitue-t-elle aujourd\u2019hui l\u2019une des meilleures \u00e9coles de la direction g\u00e9n\u00e9rale ? \u00c0 partir de retours d\u2019exp\u00e9rience de dirigeants ayant \u00e9volu\u00e9 de la direction commerciale vers la direction g\u00e9n\u00e9rale, nous analyserons :<\/p><ul><li>les comp\u00e9tences strat\u00e9giques acquises au sein des directions commerciales<\/li><li>la capacit\u00e9 \u00e0 structurer une organisation et \u00e0 piloter la rentabilit\u00e9 globale<\/li><li>le r\u00f4le de la donn\u00e9e et de la performance dans la prise de d\u00e9cision strat\u00e9gique<\/li><li>la transformation de la posture : du leader de fonction au leader d\u2019entreprise<\/li><\/ul><p>Un moment confidentiel, entre pairs, pour prendre de la hauteur sur une \u00e9volution majeure des gouvernances : les directeurs commerciaux b\u00e2tisseurs sont-ils les dirigeants naturels de demain ?<\/p><p>Nous aurons le plaisir d&rsquo;accueillir deux experts reconnus : G\u00e9rald Bouhourd, cofondateur et pr\u00e9sident de C&amp;S Partner, ainsi que Cyrille Meunier, pr\u00e9sident des DCF\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5911119 elementor-widget elementor-widget-text-editor\" data-id=\"5911119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Pour v<\/strong><b>ous inscrire ou pour en savoir plus sur le cercle, contactez nous par email : catherinebeauge@akeron.com<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le Cercle de l&rsquo;Efficience Commerciale, think tank co-anim\u00e9 par D\u00e9cideurs Magazineet Akeron, a le plaisir de vous convier \u00e0 une nouvelle rencontre : Les directeurs commerciaux b\u00e2tisseurs : les DG de demain Le 27 mai prochain, le prochain diner d\u00e9bat du Cercle r\u00e9unira ses membres autour d\u2019un th\u00e8me prospectif : La direction commerciale est souvent [&hellip;]<\/p>\n","protected":false},"featured_media":123849,"template":"","tag-eventi":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Cercle de l&#039;Efficience Commerciale<\/title>\n<meta name=\"description\" content=\"Diner Cercle de l&#039;Efficience Commerciale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/fr\/evenements\/le-cercle-de-lefficience-commerciale-4\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Cercle de l&#039;Efficience Commerciale\" \/>\n<meta property=\"og:description\" content=\"Diner Cercle de l&#039;Efficience Commerciale\" \/>\n<meta property=\"og:url\" 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