{"id":112300,"date":"2025-05-20T17:27:59","date_gmt":"2025-05-20T15:27:59","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=library&#038;p=112300"},"modified":"2026-08-05T14:23:55","modified_gmt":"2026-08-05T12:23:55","slug":"topliners-episode-1-remuneration-variable","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/topliners-episode-1-remuneration-variable\/","title":{"rendered":"Topliners \u2013 \u00c9pisode 1 \u2013 Repenser son mod\u00e8le de R\u00e9mun\u00e9ration Variable"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"112300\" class=\"elementor elementor-112300\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c023cb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c023cb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c86b55\" data-id=\"17c86b55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf009ad elementor-widget elementor-widget-text-editor\" data-id=\"5cf009ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"font-size: 20px; font-weight: 500; line-height: 1.1em;\"><strong>Une discussion directe sur les enjeux de performance et de motivation commerciale<\/strong><\/h2><p>Dans ce premier \u00e9pisode de <em>Topliners<\/em>, le podcast d\u2019Akeron en partenariat avec B SMART, <strong>Laurence Yvon<\/strong>, Directrice des Op\u00e9rations France chez Akeron, \u00e9change avec <strong>Fr\u00e9d\u00e9ric Bonneton<\/strong>, CEO de MCR Groupe, sur un sujet d\u00e9cisif : <em>Quand et pourquoi faut-il repenser son plan de r\u00e9mun\u00e9ration variable ?<\/em><\/p><h2 style=\"font-size: 20px; font-weight: 500; line-height: 1.1em;\"><strong>Une question simple, des implications complexes<\/strong><\/h2><p>Entre baisse de performance, turnover mal ma\u00eetris\u00e9, difficult\u00e9s de recrutement, ou encore changement de strat\u00e9gie en cours d\u2019ann\u00e9e, les signaux d\u2019alerte ne manquent pas.<br \/>Mais comment savoir si le plan de commission est en cause ? Et surtout, comment le faire \u00e9voluer sans d\u00e9sorganiser les \u00e9quipes ?<\/p><p><u>Fr\u00e9d\u00e9ric Bonneton r\u00e9sume :<\/u><\/p><blockquote><p>\u00ab Le syst\u00e8me de r\u00e9mun\u00e9ration est un levier strat\u00e9gique. Mal pens\u00e9, il peut inciter \u00e0 des comportements contre-productifs. \u00bb<\/p><\/blockquote><h2 style=\"font-size: 20px; font-weight: 500; line-height: 1.1em;\"><strong>Ce que vous apprendrez dans cet \u00e9pisode<\/strong><\/h2><ul><li>Les <strong>7 vraies raisons<\/strong> de revoir un plan de r\u00e9mun\u00e9ration : turnover, performance, strat\u00e9gie, d\u00e9rives.<\/li><li><strong>Pourquoi<\/strong> tous les turnovers n\u2019ont pas la m\u00eame signification selon les profils concern\u00e9s.<\/li><li>Comment <strong>un mod\u00e8le de r\u00e9mun\u00e9ration<\/strong> mal pens\u00e9 peut produire des effets contraires \u00e0 ceux attendus.<\/li><li>Le <strong>r\u00f4le cl\u00e9<\/strong> du variable comme levier d\u2019ajustement et de reconnaissance.<\/li><li>Comment la <strong>technologie<\/strong> peut rendre la r\u00e9mun\u00e9ration lisible, pilotable et engageante.<\/li><\/ul><p><u>Laurence Yvon souligne :<\/u><\/p><blockquote><p>\u00ab Le plan de commission, c\u2019est la premi\u00e8re reconnaissance positive de l\u2019effort. Encore faut-il qu\u2019il soit lisible, motivant et adapt\u00e9. \u00bb<\/p><\/blockquote><h2 style=\"font-size: 20px; font-weight: 500; line-height: 1.1em;\"><strong>Pour qui ?<\/strong><\/h2><p>Ce podcast s\u2019adresse \u00e0 toutes les entreprises confront\u00e9es \u00e0 des enjeux de performance commerciale, et plus particuli\u00e8rement aux :<\/p><ul><li>Directions commerciales et g\u00e9n\u00e9rales<\/li><li>Directions financi\u00e8res<\/li><li>Responsables RH, Comp &amp; Ben, Sales Operations<\/li><li>Managers de proximit\u00e9, consultants et experts en transformation<\/li><\/ul><p>\u00a0<\/p><p>\ud83c\udfa7 <strong>\u00c9couter l\u2019\u00e9pisode sur votre plateforme pr\u00e9f\u00e9r\u00e9e :<\/strong><\/p><ul><li><a href=\"https:\/\/www.deezer.com\/fr\/show\/1001889511\" target=\"_blank\" rel=\"noopener noreferrer\">Deezer<\/a><\/li><li><a href=\"https:\/\/podcasts.apple.com\/fr\/podcast\/topliners\/id1814868888\" target=\"_blank\" rel=\"noopener noreferrer\">Apple Podcasts<\/a><\/li><li><a href=\"https:\/\/podcastaddict.com\/podcast\/topliners\/5882248\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast Addict<\/a><\/li><li><a href=\"https:\/\/www.bsmart.fr\/emissions\/topliners\" target=\"_blank\" rel=\"noopener noreferrer\">bsmart.fr<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69890a elementor-widget elementor-widget-spacer\" data-id=\"e69890a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454abe1 elementor-widget elementor-widget-spacer\" data-id=\"454abe1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a51dfa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a51dfa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ce01a6\" data-id=\"0ce01a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1bb5a5 elementor-widget elementor-widget-spacer\" data-id=\"a1bb5a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une discussion directe sur les enjeux de performance et de motivation commerciale Dans ce premier \u00e9pisode de Topliners, le podcast d\u2019Akeron en partenariat avec B SMART, Laurence Yvon, Directrice des Op\u00e9rations France chez Akeron, \u00e9change avec Fr\u00e9d\u00e9ric Bonneton, CEO de MCR Groupe, sur un sujet d\u00e9cisif : Quand et pourquoi faut-il repenser son plan de [&hellip;]<\/p>\n","protected":false},"featured_media":112304,"parent":0,"menu_order":0,"template":"","categoria-library":[78],"tag-library":[250],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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