{"id":114293,"date":"2025-07-16T16:07:51","date_gmt":"2025-07-16T14:07:51","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=library&#038;p=114293"},"modified":"2026-08-05T14:30:43","modified_gmt":"2026-08-05T12:30:43","slug":"topliners-episode-3-gamification-challenges-commerciaux-motivation-equipes","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/topliners-episode-3-gamification-challenges-commerciaux-motivation-equipes\/","title":{"rendered":"Topliners \u2013 \u00c9pisode 3 \u2013 Sortir du cadre : motiver autrement, au service des r\u00e9sultats"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114293\" class=\"elementor elementor-114293\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c023cb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c023cb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c86b55\" data-id=\"17c86b55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf009ad elementor-widget elementor-widget-text-editor\" data-id=\"5cf009ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"font-size: 20px; font-weight: 500; line-height: 1.1em;\"><strong>Sortir du cadre : motiver autrement, au service des r\u00e9sultats<\/strong><\/h2><p>Dans ce troisi\u00e8me \u00e9pisode de <em>Topliners<\/em>, le podcast d\u2019Akeron en partenariat avec <strong>B SMART<\/strong>, <strong>Laurence Yvon<\/strong>, Directrice des Op\u00e9rations France chez Akeron, \u00e9change avec <strong>Fr\u00e9d\u00e9ric Bonneton<\/strong>, CEO de <strong>MCR Groupe<\/strong>, sur une question centrale :<\/p><p><strong>Quand le plan de r\u00e9mun\u00e9ration ne suffit plus, comment r\u00e9activer la motivation par la gamification ?<\/strong><\/p><h2 style=\"font-size: 20px; font-weight: 500; line-height: 1.1em;\"><strong>Concours, challenges et esprit de conqu\u00eate : des leviers ancestraux mais toujours efficaces<\/strong><\/h2><p>La gamification n&rsquo;est plus un effet de mode mais un v\u00e9ritable levier de performance. Concours, cadeaux, esprit de conqu\u00eate : ces m\u00e9caniques r\u00e9activent la motivation, boostent la performance et renforcent le collectif. Mais dans les faits, leur mise en \u0153uvre peut rapidement devenir contre-productive : r\u00e8gles complexes, r\u00e9compenses inadapt\u00e9es, objectifs mal calibr\u00e9s ou manque de transparence dans le suivi.<\/p><p>Dans cet \u00e9pisode, nos experts analysent les quatre profils de joueurs (killers, achievers, explorers, socializers), les bonnes pratiques pour cr\u00e9er des challenges efficaces et les moyens d&rsquo;\u00e9viter les pi\u00e8ges classiques qui tuent l&rsquo;engagement des \u00e9quipes.<\/p><h2 style=\"font-size: 20px; font-weight: 500; line-height: 1.1em;\"><strong>Ce que vous apprendrez dans cet \u00e9pisode<\/strong><\/h2><ul><li>Pourquoi la gamification est un levier ancestral mais toujours efficace ?<\/li><li>Comment identifier et motiver les quatre types de joueurs dans vos \u00e9quipes ?<\/li><li>Comment utiliser les challenges comme outil d&rsquo;ajustement strat\u00e9gique \u00e0 court terme ?<\/li><li>Quelles r\u00e9compenses fonctionnent vraiment et comment \u00e9viter les pi\u00e8ges classiques ?<\/li><li>En quoi la technologie mobile transforme l&rsquo;engagement et la transparence des concours ?<\/li><\/ul><h2 style=\"font-size: 20px; font-weight: 500; line-height: 1.1em;\"><strong>Pour qui ?<\/strong><\/h2><p>Ce podcast s\u2019adresse \u00e0 toutes les entreprises confront\u00e9es \u00e0 des enjeux de performance commerciale, et plus particuli\u00e8rement aux :<\/p><ul><li>Directions commerciales et g\u00e9n\u00e9rales<\/li><li>Directions financi\u00e8res<\/li><li>Responsables RH, Comp &amp; Ben, Sales Operations<\/li><li>Managers de proximit\u00e9, consultants et experts en transformation<\/li><\/ul><p>\u00a0<\/p><p>\ud83c\udfa7 <strong>\u00c9couter l\u2019\u00e9pisode sur votre plateforme pr\u00e9f\u00e9r\u00e9e :<\/strong><\/p><ul><li><a href=\"https:\/\/www.deezer.com\/fr\/show\/1001889511\" target=\"_blank\" rel=\"noopener noreferrer\">Deezer<\/a><\/li><li><a href=\"https:\/\/podcasts.apple.com\/fr\/podcast\/topliners\/id1814868888\" target=\"_blank\" rel=\"noopener noreferrer\">Apple Podcasts<\/a><\/li><li><a href=\"https:\/\/podcastaddict.com\/podcast\/topliners\/5882248\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast Addict<\/a><\/li><li><a href=\"https:\/\/www.bsmart.fr\/emissions\/topliners\" target=\"_blank\" rel=\"noopener noreferrer\">bsmart.fr<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69890a elementor-widget elementor-widget-spacer\" data-id=\"e69890a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454abe1 elementor-widget elementor-widget-spacer\" data-id=\"454abe1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a51dfa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a51dfa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ce01a6\" data-id=\"0ce01a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1bb5a5 elementor-widget elementor-widget-spacer\" data-id=\"a1bb5a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sortir du cadre : motiver autrement, au service des r\u00e9sultats Dans ce troisi\u00e8me \u00e9pisode de Topliners, le podcast d\u2019Akeron en partenariat avec B SMART, Laurence Yvon, Directrice des Op\u00e9rations France chez Akeron, \u00e9change avec Fr\u00e9d\u00e9ric Bonneton, CEO de MCR Groupe, sur une question centrale : Quand le plan de r\u00e9mun\u00e9ration ne suffit plus, comment r\u00e9activer [&hellip;]<\/p>\n","protected":false},"featured_media":114306,"parent":0,"menu_order":0,"template":"","categoria-library":[78],"tag-library":[250],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Topliners \u2013 \u00c9pisode 3 : Gamification &amp; challenges commerciaux<\/title>\n<meta name=\"description\" content=\"Topliners \u00c9pisode 3 : Comment motiver autrement avec la gamification et cr\u00e9er des challenges efficaces pour vos \u00e9quipes commerciales ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/topliners-episode-3-gamification-challenges-commerciaux-motivation-equipes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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