{"id":114293,"date":"2025-07-16T16:07:51","date_gmt":"2025-07-16T14:07:51","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=library&#038;p=114293"},"modified":"2025-07-16T16:07:52","modified_gmt":"2025-07-16T14:07:52","slug":"topliners-episode-3-gamification-challenges-commerciaux-motivation-equipes","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/topliners-episode-3-gamification-challenges-commerciaux-motivation-equipes\/","title":{"rendered":"Topliners \u2013 \u00c9pisode 3 \u2013 Sortir du cadre : motiver autrement, au service des r\u00e9sultats"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114293\" class=\"elementor elementor-114293\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c023cb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c023cb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c86b55\" data-id=\"17c86b55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf009ad elementor-widget elementor-widget-text-editor\" data-id=\"5cf009ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4 data-start=\"758\" data-end=\"808\"><strong>Sortir du cadre : motiver autrement, au service des r\u00e9sultats<\/strong><\/h4>\n<p data-start=\"379\" data-end=\"735\">Dans ce troisi\u00e8me \u00e9pisode de <em data-start=\"407\" data-end=\"418\">Topliners<\/em>, le podcast d\u2019Akeron en partenariat avec <strong data-start=\"460\" data-end=\"471\">B SMART<\/strong>, <strong data-start=\"473\" data-end=\"490\">Laurence Yvon<\/strong>, Directrice des Op\u00e9rations France chez Akeron, \u00e9change avec <strong data-start=\"551\" data-end=\"572\">Fr\u00e9d\u00e9ric Bonneton<\/strong>, CEO de <strong data-start=\"581\" data-end=\"595\">MCR Groupe<\/strong>, sur une question centrale :<\/p>\n<p data-start=\"379\" data-end=\"735\"><strong>Quand le plan de r\u00e9mun\u00e9ration ne suffit plus, comment r\u00e9activer la motivation par la gamification ?<\/strong><\/p>\n<h4 data-start=\"742\" data-end=\"795\"><strong>Concours, challenges et esprit de conqu\u00eate : des leviers ancestraux mais toujours efficaces<\/strong><\/h4>\n<p data-start=\"796\" data-end=\"1030\">La gamification n&rsquo;est plus un effet de mode mais un v\u00e9ritable levier de performance. Concours, cadeaux, esprit de conqu\u00eate : ces m\u00e9caniques r\u00e9activent la motivation, boostent la performance et renforcent le collectif. Mais dans les faits, leur mise en \u0153uvre peut rapidement devenir contre-productive : r\u00e8gles complexes, r\u00e9compenses inadapt\u00e9es, objectifs mal calibr\u00e9s ou manque de transparence dans le suivi.<\/p>\n<p data-start=\"1032\" data-end=\"1235\">Dans cet \u00e9pisode, nos experts analysent les quatre profils de joueurs (killers, achievers, explorers, socializers), les bonnes pratiques pour cr\u00e9er des challenges efficaces et les moyens d&rsquo;\u00e9viter les pi\u00e8ges classiques qui tuent l&rsquo;engagement des \u00e9quipes.<\/p>\n<h4 data-start=\"1293\" data-end=\"1335\"><strong>Ce que vous apprendrez dans cet \u00e9pisode<\/strong><\/h4>\n<ul>\n<li>Pourquoi la gamification est un levier ancestral mais toujours efficace ?<\/li><br \/>\n<li>Comment identifier et motiver les quatre types de joueurs dans vos \u00e9quipes ?<\/li><br \/>\n<li>Comment utiliser les challenges comme outil d&rsquo;ajustement strat\u00e9gique \u00e0 court terme ?<\/li><br \/>\n<li>Quelles r\u00e9compenses fonctionnent vraiment et comment \u00e9viter les pi\u00e8ges classiques ?<\/li><br \/>\n<li>En quoi la technologie mobile transforme l&rsquo;engagement et la transparence des concours ?<\/li>\n<\/ul>\n<h4 data-start=\"2300\" data-end=\"2313\"><strong>Pour qui ?<\/strong><\/h4>\n<p data-start=\"2315\" data-end=\"2444\">Ce podcast s\u2019adresse \u00e0 toutes les entreprises confront\u00e9es \u00e0 des enjeux de performance commerciale, et plus particuli\u00e8rement aux :<\/p>\n<ul>\n<li data-start=\"2447\" data-end=\"2485\">Directions commerciales et g\u00e9n\u00e9rales<\/li>\n<li>Directions financi\u00e8res\u00a0<\/li>\n<li data-start=\"2488\" data-end=\"2535\">Responsables RH, Comp &amp; Ben, Sales Operations<\/li>\n<li data-start=\"2538\" data-end=\"2601\">Managers de proximit\u00e9, consultants et experts en transformation<\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<p data-start=\"2608\" data-end=\"2666\">\ud83c\udfa7 <strong data-start=\"2611\" data-end=\"2664\">\u00c9couter l\u2019\u00e9pisode sur votre plateforme pr\u00e9f\u00e9r\u00e9e :<\/strong><\/p>\n<ul data-start=\"2667\" data-end=\"2789\">\n<li data-start=\"2667\" data-end=\"2683\">\n<p data-start=\"2669\" data-end=\"2683\"><a href=\"https:\/\/www.deezer.com\/fr\/show\/1001889511\">Deezer<\/a><\/p>\n<\/li>\n<li data-start=\"2684\" data-end=\"2707\">\n<p data-start=\"2686\" data-end=\"2707\"><a href=\"https:\/\/podcasts.apple.com\/fr\/podcast\/topliners\/id1814868888\" rel=\"noopener\" data-start=\"2686\" data-end=\"2705\">Apple Podcasts<\/a><\/p>\n<\/li>\n<li data-start=\"2708\" data-end=\"2732\">\n<p data-start=\"2710\" data-end=\"2732\"><a href=\"https:\/\/podcastaddict.com\/podcast\/topliners\/5882248\">Podcast Addict<\/a><\/p>\n<\/li>\n<li data-start=\"2733\" data-end=\"2789\">\n<p data-start=\"2735\" data-end=\"2789\"><a href=\"https:\/\/www.bsmart.fr\/emissions\/topliners\" target=\"_new\" rel=\"noopener\" data-start=\"2735\" data-end=\"2789\">bsmart.fr<\/a><\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69890a elementor-widget elementor-widget-spacer\" data-id=\"e69890a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-column 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454abe1 elementor-widget elementor-widget-spacer\" data-id=\"454abe1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a51dfa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a51dfa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ce01a6\" data-id=\"0ce01a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1bb5a5 elementor-widget elementor-widget-spacer\" data-id=\"a1bb5a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sortir du cadre : motiver autrement, au service des r\u00e9sultats Dans ce troisi\u00e8me \u00e9pisode de Topliners, le podcast d\u2019Akeron en partenariat avec B SMART, Laurence Yvon, Directrice des Op\u00e9rations France chez Akeron, \u00e9change avec Fr\u00e9d\u00e9ric Bonneton, CEO de MCR Groupe, sur une question centrale : Quand le plan de r\u00e9mun\u00e9ration ne suffit plus, comment r\u00e9activer [&hellip;]<\/p>\n","protected":false},"featured_media":114306,"parent":0,"menu_order":0,"template":"","categoria-library":[78],"tag-library":[250],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Topliners \u2013 \u00c9pisode 3 : Gamification &amp; challenges commerciaux<\/title>\n<meta name=\"description\" content=\"Topliners \u00c9pisode 3 : Comment motiver autrement avec la gamification et cr\u00e9er des challenges efficaces pour vos \u00e9quipes commerciales ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/topliners-episode-3-gamification-challenges-commerciaux-motivation-equipes\/\" \/>\n<meta property=\"og:locale\" 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