{"id":129338,"date":"2026-04-14T16:26:09","date_gmt":"2026-04-14T14:26:09","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=library&#038;p=129338"},"modified":"2026-04-17T09:21:40","modified_gmt":"2026-04-17T07:21:40","slug":"chief-revenue-officer-responsibilities","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/","title":{"rendered":"Revving Up S2 E3 | L\u2019\u00e9volution du r\u00f4le de Chief Revenue Officer, avec Bill Dwoinen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"129338\" class=\"elementor elementor-129338 elementor-127880\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-399d2b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"399d2b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c22b45\" data-id=\"2c22b45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ce274 elementor-widget elementor-widget-text-editor\" data-id=\"34ce274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-start=\"112\" data-end=\"279\"><strong data-start=\"112\" data-end=\"279\">Quel est r\u00e9ellement le r\u00f4le d\u2019un Chief Revenue Officer (CRO), et comment \u00e9volue-t-il dans un environnement go-to-market en constante acc\u00e9l\u00e9ration, port\u00e9 par l\u2019IA ?<\/strong><\/p><p data-start=\"281\" data-end=\"463\">Dans cet \u00e9pisode de <em data-start=\"301\" data-end=\"325\">Revving Up with RevEng<\/em>, nous \u00e9changeons avec Bill Dwoinen, CRO chez Mural, pour d\u00e9crypter ce que signifie r\u00e9ellement piloter des organisations commerciales modernes.<\/p><p data-start=\"465\" data-end=\"721\">De l\u2019alignement entre les \u00e9quipes Sales, Marketing et Produit \u00e0 la capacit\u00e9 \u00e0 ex\u00e9cuter rapidement avec pr\u00e9cision, Bill partage des enseignements concrets issus de son exp\u00e9rience au sein d\u2019entreprises en forte croissance comme Salesforce, LinkedIn et Slack.<\/p><h3 data-section-id=\"1otlsm4\" data-start=\"728\" data-end=\"768\">Dans cet \u00e9pisode, vous d\u00e9couvrirez :<\/h3><ul data-start=\"770\" data-end=\"1249\"><li data-section-id=\"d8dfwi\" data-start=\"770\" data-end=\"858\">Pourquoi le r\u00f4le de CRO \u00e9volue rapidement au-del\u00e0 du simple \u00ab ownership du chiffre \u00bb<\/li><li data-section-id=\"hcy3s7\" data-start=\"859\" data-end=\"920\">La diff\u00e9rence entre communication et v\u00e9ritable alignement<\/li><li data-section-id=\"1nnns79\" data-start=\"921\" data-end=\"993\">Comment scaler le revenu gr\u00e2ce <a href=\"https:\/\/www.akeron.com\/vulki\/en\/library\/ai-and-sales-performance-management-turning-data-into-a-competitive-advantage\/\">aux syst\u00e8mes, aux processus et \u00e0 l\u2019IA<\/a><\/li><li data-section-id=\"elhhzj\" data-start=\"994\" data-end=\"1092\">Pourquoi la vitesse est aujourd\u2019hui l\u2019avantage comp\u00e9titif cl\u00e9 dans les strat\u00e9gies go-to-market<\/li><li data-section-id=\"1hnmbdz\" data-start=\"1093\" data-end=\"1169\">Comment construire une culture de responsabilit\u00e9 sans g\u00e9n\u00e9rer de burnout<\/li><li data-section-id=\"1o5g8we\" data-start=\"1170\" data-end=\"1249\">L\u2019\u00e9volution des crit\u00e8res de recrutement : du <em data-start=\"1217\" data-end=\"1230\">culture fit<\/em> au <em data-start=\"1234\" data-end=\"1247\">culture add<\/em><\/li><\/ul><h3 data-section-id=\"3ruxyt\" data-start=\"1256\" data-end=\"1269\">\u00c0 retenir<\/h3><p data-start=\"1271\" data-end=\"1415\">Les \u00e9quipes commerciales les plus performantes ne reposent pas sur l\u2019activit\u00e9 seule, mais sur l\u2019alignement, la clart\u00e9 et une responsabilit\u00e9 partag\u00e9e.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eeff0ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eeff0ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fb3ec4\" data-id=\"5fb3ec4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0d27dc elementor-widget elementor-widget-button\" data-id=\"e0d27dc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/youtu.be\/650FK0A9P98?si=yYOUHGPuUcNMSg69\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir la vid\u00e8o<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quel est r\u00e9ellement le r\u00f4le d\u2019un Chief Revenue Officer (CRO), et comment \u00e9volue-t-il dans un environnement go-to-market en constante acc\u00e9l\u00e9ration, port\u00e9 par l\u2019IA ? Dans cet \u00e9pisode de Revving Up with RevEng, nous \u00e9changeons avec Bill Dwoinen, CRO chez Mural, pour d\u00e9crypter ce que signifie r\u00e9ellement piloter des organisations commerciales modernes. De l\u2019alignement entre les [&hellip;]<\/p>\n","protected":false},"featured_media":127893,"parent":0,"menu_order":0,"template":"","categoria-library":[78],"tag-library":[339],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Evolving CRO Role: Strategy, AI &amp; Revenue Leadership<\/title>\n<meta name=\"description\" content=\"The CRO role is changing fast. Learn how modern Chief Revenue Officers drive alignment, scale revenue, and lead in an AI-driven market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Evolving CRO Role: Strategy, AI &amp; Revenue Leadership\" \/>\n<meta property=\"og:description\" content=\"The CRO role is changing fast. Learn how modern Chief Revenue Officers drive alignment, scale revenue, and lead in an AI-driven market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/\" \/>\n<meta property=\"og:site_name\" content=\"Vulki Software Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T07:21:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2026\/04\/Podcast3_RevEng.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1353\" \/>\n\t<meta property=\"og:image:height\" content=\"756\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/\",\"name\":\"The Evolving CRO Role: Strategy, AI & Revenue Leadership\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#website\"},\"datePublished\":\"2026-04-14T14:26:09+00:00\",\"dateModified\":\"2026-04-17T07:21:40+00:00\",\"description\":\"The CRO role is changing fast. Learn how modern Chief Revenue Officers drive alignment, scale revenue, and lead in an AI-driven market.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.akeron.com\/vulki\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publications\",\"item\":\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Revving Up S2 E3 | L\u2019\u00e9volution du r\u00f4le de Chief Revenue Officer, avec Bill Dwoinen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#website\",\"url\":\"https:\/\/www.akeron.com\/vulki\/fr\/\",\"name\":\"Vulki Software Platform\",\"description\":\"Piattaforma modulare per motivare e vendere meglio\",\"publisher\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeron.com\/vulki\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#organization\",\"name\":\"Vulki Software Platform\",\"url\":\"https:\/\/www.akeron.com\/vulki\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"contentUrl\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"caption\":\"Vulki Software Platform\"},\"image\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Evolving CRO Role: Strategy, AI & Revenue Leadership","description":"The CRO role is changing fast. Learn how modern Chief Revenue Officers drive alignment, scale revenue, and lead in an AI-driven market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/","og_locale":"fr_FR","og_type":"article","og_title":"The Evolving CRO Role: Strategy, AI & Revenue Leadership","og_description":"The CRO role is changing fast. Learn how modern Chief Revenue Officers drive alignment, scale revenue, and lead in an AI-driven market.","og_url":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/","og_site_name":"Vulki Software Platform","article_modified_time":"2026-04-17T07:21:40+00:00","og_image":[{"width":1353,"height":756,"url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2026\/04\/Podcast3_RevEng.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/","url":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/","name":"The Evolving CRO Role: Strategy, AI & Revenue Leadership","isPartOf":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/#website"},"datePublished":"2026-04-14T14:26:09+00:00","dateModified":"2026-04-17T07:21:40+00:00","description":"The CRO role is changing fast. Learn how modern Chief Revenue Officers drive alignment, scale revenue, and lead in an AI-driven market.","breadcrumb":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/chief-revenue-officer-responsibilities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.akeron.com\/vulki\/fr\/"},{"@type":"ListItem","position":2,"name":"Publications","item":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/"},{"@type":"ListItem","position":3,"name":"Revving Up S2 E3 | L\u2019\u00e9volution du r\u00f4le de Chief Revenue Officer, avec Bill Dwoinen"}]},{"@type":"WebSite","@id":"https:\/\/www.akeron.com\/vulki\/fr\/#website","url":"https:\/\/www.akeron.com\/vulki\/fr\/","name":"Vulki Software Platform","description":"Piattaforma modulare per motivare e vendere meglio","publisher":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeron.com\/vulki\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.akeron.com\/vulki\/fr\/#organization","name":"Vulki Software Platform","url":"https:\/\/www.akeron.com\/vulki\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","contentUrl":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","caption":"Vulki Software Platform"},"image":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/library\/129338"}],"collection":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/types\/library"}],"version-history":[{"count":8,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/library\/129338\/revisions"}],"predecessor-version":[{"id":129739,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/library\/129338\/revisions\/129739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/media\/127893"}],"wp:attachment":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/media?parent=129338"}],"wp:term":[{"taxonomy":"categoria-library","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/categoria-library?post=129338"},{"taxonomy":"tag-library","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/tag-library?post=129338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}