{"id":93123,"date":"2023-05-16T15:22:04","date_gmt":"2023-05-16T13:22:04","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/library\/e-book-three-foundamental-reports-to-get-the-most-out-of-omnichannel-promotions\/"},"modified":"2024-07-05T14:50:15","modified_gmt":"2024-07-05T12:50:15","slug":"e-book-trois-rapports-essentiels-pour-optimiser-les-promotions-sur-tous-les-canaux","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/fr\/publications\/e-book-trois-rapports-essentiels-pour-optimiser-les-promotions-sur-tous-les-canaux\/","title":{"rendered":"E-Book &#8211; Trois rapports essentiels pour optimiser les promotions sur tous les canaux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93123\" class=\"elementor elementor-93123 elementor-3611\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f5e33f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f5e33f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-741d74e6\" data-id=\"741d74e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5c1070 elementor-widget elementor-widget-text-editor\" data-id=\"b5c1070\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Ces derniers temps, les entreprises de produits de grande consommation connaissent une p\u00e9riode d&rsquo;instabilit\u00e9.<br \/>Une impr\u00e9visibilit\u00e9 qui ne semble pas pr\u00eate de s&rsquo;estomper.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a863f2 elementor-widget elementor-widget-text-editor\" data-id=\"9a863f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Plus pr\u00e9cis\u00e9ment, dans le secteur de la grande distribution, les causes de cette tendance sont principalement attribuables aux \u00e9l\u00e9ments suivants :<\/p>\n<ul>\n<li>Une <strong>augmentation des co\u00fbts des mati\u00e8res premi\u00e8res<\/strong> et de l&rsquo;\u00e9nergie qui a entra\u00een\u00e9 une inflation g\u00e9n\u00e9ralis\u00e9e sur les biens vendus dans tous les secteurs des produits de base<\/li>\n<li>Une <strong>\u00e9rosion du pouvoir d&rsquo;achat des consommateurs<\/strong> qui se r\u00e9percute in\u00e9vitablement sur les comportements d&rsquo;achat et de consommation<\/li>\n<li>Une expansion constante <strong>des marques de distributeurs<\/strong> (DB) qui accro\u00eet la pression concurrentielle et \u00e9rode in\u00e9vitablement la part de march\u00e9 de l&rsquo;industrie des marques.<\/li>\n<\/ul>\n<p>Dans ce contexte, l&rsquo;efficacit\u00e9 de l&rsquo;effet de levier des promotions a subi un revers in\u00e9vitable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf06878 elementor-widget elementor-widget-text-editor\" data-id=\"bf06878\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce document illustre les trois \u00e9l\u00e9ments cl\u00e9s d&rsquo;une analyse de l&rsquo;efficacit\u00e9 des promotions qui, en fin de compte, vise \u00e0 vous aider \u00e0 atteindre les r\u00e9sultats escompt\u00e9s.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e9605 elementor-widget elementor-widget-text-editor\" data-id=\"d1e9605\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>T\u00e9l\u00e9charger le document (en anglais)<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dcafb3 elementor-widget elementor-widget-html\" data-id=\"6dcafb3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"14517308\",\r\n    formId: \"6d46adc4-5f65-4ada-807e-470d88f87ba2\"\r\n  });\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ces derniers temps, les entreprises de produits de grande consommation connaissent une p\u00e9riode d&rsquo;instabilit\u00e9.Une impr\u00e9visibilit\u00e9 qui ne semble pas pr\u00eate de s&rsquo;estomper. Plus pr\u00e9cis\u00e9ment, dans le secteur de la grande distribution, les causes de cette tendance sont principalement attribuables aux \u00e9l\u00e9ments suivants : Une augmentation des co\u00fbts des mati\u00e8res premi\u00e8res et de l&rsquo;\u00e9nergie qui a [&hellip;]<\/p>\n","protected":false},"featured_media":85087,"parent":0,"menu_order":0,"template":"","categoria-library":[77],"tag-library":[193],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Book - Trois rapports essentiels pour optimiser les promotions sur tous les canaux - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/fr\/publications\/e-book-trois-rapports-essentiels-pour-optimiser-les-promotions-sur-tous-les-canaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Book - Trois rapports essentiels pour optimiser les promotions sur tous les canaux - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"Ces derniers temps, les entreprises de produits de grande consommation connaissent une p\u00e9riode d&rsquo;instabilit\u00e9.Une impr\u00e9visibilit\u00e9 qui ne semble pas pr\u00eate de s&rsquo;estomper. 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