{"id":101613,"date":"2025-05-14T12:11:15","date_gmt":"2025-05-14T10:11:15","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=news&#038;p=101613"},"modified":"2025-05-14T12:13:15","modified_gmt":"2025-05-14T10:13:15","slug":"cercle-efficience-commerciale","status":"publish","type":"news","link":"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/cercle-efficience-commerciale\/","title":{"rendered":"D\u00e9cideurs Magazine et Akeron lancent le Cercle de l\u2019Efficience Commerciale, un think tank d\u00e9di\u00e9 \u00e0 la performance commerciale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"101613\" class=\"elementor elementor-101613\" data-elementor-post-type=\"news\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77c412b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77c412b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ddb192\" data-id=\"6ddb192\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d017988 elementor-widget elementor-widget-text-editor\" data-id=\"d017988\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Dans un contexte \u00e9conomique incertain o\u00f9 la pression sur la performance commerciale n\u2019a jamais \u00e9t\u00e9 aussi forte, les directions commerciales, CFO, DRH et experts en r\u00e9mun\u00e9ration font face \u00e0 des d\u00e9fis de taille : aligner l\u2019ex\u00e9cution sur le terrain avec la strat\u00e9gie de l\u2019entreprise, motiver les forces de vente, optimiser les plans de commissionnement et affiner les objectifs pour maintenir un engagement durable. La digitalisation permet une transformation des pratiques, rendant l\u2019exploitation des donn\u00e9es plus simples et l\u2019optimisation des n\u00e9gociations plus agiles que jamais.<\/p><div><p><strong>Un espace de r\u00e9flexion pour des solutions concr\u00e8tes<\/strong><\/p><p>Face \u00e0 ces enjeux, le Cercle de l\u2019Efficience Commerciale \u00e9merge comme un espace de r\u00e9flexion et d\u2019\u00e9changes d\u00e9di\u00e9s aux d\u00e9cideurs. Lanc\u00e9 en f\u00e9vrier 2025 par D\u00e9cideurs Magazine et Akeron, le Cercle a pour vocation de d\u00e9crypter les leviers de performance les plus efficaces et d\u2019offrir des solutions concr\u00e8tes aux d\u00e9cideurs. Il proposera des rencontres strat\u00e9giques pour partager expertises, bonnes pratiques et retours d\u2019exp\u00e9rience concrets. \u00c0 travers un cycle de rencontres rythm\u00e9es, \u2013 tables rondes, keynotes et ateliers collaboratifs \u2013 le Cercle explorera des solutions pragmatiques aux probl\u00e9matiques rencontr\u00e9es sur le terrain.<\/p><p><strong>Une ambition partag\u00e9e<\/strong><\/p><p>Mathieu Meffre, CEO de D\u00e9cideurs &#8211; Leaders League \u2013 BSMART 4Change, explique : \u00ab\u00a0<em>Notre r\u00e9daction \u00e9change quotidiennement avec des dirigeants et leur Comex sur les d\u00e9fis qu\u2019ils rel\u00e8vent. Notre engagement historique \u00e0 d\u00e9crypter les tendances et les \u00e9volutions du march\u00e9 permet \u00e0 nos m\u00e9dias de de fournir une information strat\u00e9gique, exigeante, et des insights pour les aider \u00e0 piloter leur d\u00e9veloppement. En lan\u00e7ant le Cercle de l\u2019Efficience Commerciale aux c\u00f4t\u00e9s d\u2019Akeron, nous souhaitons cr\u00e9er un espace de r\u00e9flexion et de co-construction, o\u00f9 les d\u00e9cideurs pourront confronter leurs exp\u00e9riences, partager des bonnes pratiques et identifier ensemble les leviers de performance les plus efficaces pour d\u00e9velopper leur topline\u00a0\u00bb.<\/em><\/p><p>De son c\u00f4t\u00e9, Laurence Yvon, Directrice des Op\u00e9rations d\u2019Akeron France, ajoute : \u00ab\u00a0<em>La performance commerciale repose sur la capacit\u00e9 \u00e0 orienter les efforts des forces vives et \u00e0 aligner de fa\u00e7on tr\u00e8s r\u00e9active leur ex\u00e9cution avec les \u00e9volutions strat\u00e9giques de l\u2019entreprise. Les plans de r\u00e9mun\u00e9ration, feuilles de route des commerciaux sont autant de bras de leviers qui impactent directement la performance commerciale. Akeron est fier d\u2019apporter son Innovation au sein du Cercle pour aider les entreprises \u00e0 prendre les meilleures d\u00e9cisions.\u00a0\u00bb<\/em><\/p><p><strong>Un programme de rencontres autour des enjeux majeurs de la fonction commerciale<\/strong><\/p><p>Tout au long de l\u2019ann\u00e9e 2025, le Cercle de l\u2019Efficience Commerciale proposera un cycle de rencontres r\u00e9unissant d\u00e9cideurs commerciaux, financiers et RH autour de th\u00e9matiques cl\u00e9s\u00a0:<\/p><p><strong>19 juin 2025<\/strong>\u00a0: \u00ab\u00a0D\u00e9finition des objectifs : les tops et les flops du march\u00e9\u00a0\u00bb.<\/p><p><strong>18 septembre 2025<\/strong>\u00a0: \u00ab\u00a0Les 5 leviers pour orienter les efforts des commerciaux et aller chercher le dernier kilom\u00e8tre\u00a0\u00bb.<\/p><p><strong>4 novembre 2025<\/strong>\u00a0: D\u00eener-d\u00e9bat sur le th\u00e8me : \u00ab\u00a0Comment des n\u00e9gociations \u00e9clair\u00e9es permettent d&rsquo;inverser le rapport de force ?\u00a0\u00bb.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36396ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36396ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a501471\" data-id=\"a501471\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le Cercle de l&rsquo;Efficience Commerciale<\/p>\n","protected":false},"featured_media":112095,"parent":0,"menu_order":0,"template":"","tag-news":[290],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - 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