{"id":111253,"date":"2025-04-24T14:20:26","date_gmt":"2025-04-24T12:20:26","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=news&#038;p=111253"},"modified":"2025-04-24T14:27:09","modified_gmt":"2025-04-24T12:27:09","slug":"publications-enquete-defis-directions-commerciales-2025","status":"publish","type":"news","link":"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/","title":{"rendered":"Enqu\u00eate ActionCo : Quels sont les d\u00e9fis et projets 2025 des Directions Commerciales ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"111253\" class=\"elementor elementor-111253\" data-elementor-post-type=\"news\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77c412b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77c412b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ddb192\" data-id=\"6ddb192\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d017988 elementor-widget elementor-widget-text-editor\" data-id=\"d017988\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En mars 2025, Action Co a interrog\u00e9 102 directeurs commerciaux en France pour identifier les d\u00e9fis majeurs auxquels ils font face. Cette enqu\u00eate, r\u00e9alis\u00e9e en partenariat avec Akeron, met en lumi\u00e8re trois axes strat\u00e9giques essentiels pour les directions commerciales : la strat\u00e9gie, l&rsquo;intelligence artificielle et les ressources humaines.<\/p><h3 class=\"\" data-start=\"468\" data-end=\"526\"><strong>Les enseignements cl\u00e9s de l&rsquo;enqu\u00eate :<\/strong><\/h3><p><strong data-start=\"472\" data-end=\"526\">\ud83d\udcbc\u00a0Strat\u00e9gie commerciale : confiance et alignementLes enseignements cl\u00e9es de l&rsquo;enqu\u00eate :<\/strong><\/p><ul data-start=\"527\" data-end=\"690\"><li class=\"\" data-start=\"527\" data-end=\"566\"><p class=\"\" data-start=\"529\" data-end=\"566\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">72% des r\u00e9pondants se disent confiants dans l&rsquo;atteinte de leurs objectifs.<\/span><\/p><\/li><li class=\"\" data-start=\"567\" data-end=\"606\"><p class=\"\" data-start=\"569\" data-end=\"606\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Les leviers prioritaires identifi\u00e9s sont l&rsquo;acquisition client (83%), la fid\u00e9lisation (71%) et l&rsquo;adoption de nouvelles m\u00e9thodes de vente (51%).<\/span><\/p><\/li><li class=\"\" data-start=\"607\" data-end=\"690\"><p class=\"\" data-start=\"609\" data-end=\"690\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Un alignement plus \u00e9troit entre les \u00e9quipes marketing et commerciales est attendu pour renforcer l&rsquo;efficacit\u00e9.<\/span><\/p><\/li><\/ul><p><strong data-start=\"696\" data-end=\"767\">\ud83e\udd16\u00a0Intelligence artificielle : un levier strat\u00e9gique incontournable<\/strong><\/p><ul data-start=\"768\" data-end=\"935\"><li class=\"\" data-start=\"768\" data-end=\"807\"><p class=\"\" data-start=\"770\" data-end=\"807\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">41% des sond\u00e9s n&rsquo;utilisent pas encore d&rsquo;outils d&rsquo;IA, mais 95% pr\u00e9voient de les int\u00e9grer prochainement.<\/span><\/p><\/li><li class=\"\" data-start=\"808\" data-end=\"847\"><p class=\"\" data-start=\"810\" data-end=\"847\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Les b\u00e9n\u00e9fices attendus incluent un gain de temps (55%), une meilleure connaissance client (51%) et une am\u00e9lioration du ciblage (45%).<\/span><\/p><\/li><li class=\"\" data-start=\"848\" data-end=\"935\"><p class=\"\" data-start=\"850\" data-end=\"935\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">L&rsquo;IA est per\u00e7ue comme un outil cl\u00e9 pour augmenter la performance des \u00e9quipes commerciales.<\/span><\/p><\/li><\/ul><p><strong data-start=\"941\" data-end=\"999\">\ud83e\uddd1\u200d\ud83e\udd1d\u200d\ud83e\uddd1\u00a0Ressources humaines : attirer, motiver et fid\u00e9liser<\/strong><\/p><ul data-start=\"768\" data-end=\"935\"><li class=\"\" data-start=\"1000\" data-end=\"1041\"><p class=\"\" data-start=\"1002\" data-end=\"1041\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">75% des entreprises pr\u00e9voient de recruter, principalement pour faire face au turnover.<\/span><\/p><\/li><li class=\"\" data-start=\"1042\" data-end=\"1083\"><p class=\"\" data-start=\"1044\" data-end=\"1083\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Les canaux de recrutement les plus utilis\u00e9s sont le r\u00e9seau (67%), la cooptation (57%) et LinkedIn (49%).<\/span><\/p><\/li><li class=\"\" data-start=\"1084\" data-end=\"1171\"><p class=\"\" data-start=\"1086\" data-end=\"1171\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">La r\u00e9mun\u00e9ration, les conditions de travail et l&rsquo;adh\u00e9sion au projet d&rsquo;entreprise sont les principaux facteurs de fid\u00e9lisation.<\/span><\/p><\/li><\/ul><p>Pour d\u00e9couvrir l&rsquo;int\u00e9gralit\u00e9 des r\u00e9sultats et obtenir des insights d\u00e9taill\u00e9s sur les priorit\u00e9s des directions commerciales en 2025 :<\/p><p><a href=\"https:\/\/www.actionco.fr\/LivreBlanc\/enquete-action-co-2025--quels-sont-les-enjeux-et-projets-des-managers-commerciaux-473210\">\ud83d\udc49t\u00e9l\u00e9chargez d\u00e8s maintenant l&rsquo;enqu\u00eate compl\u00e8te.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En mars 2025, Action Co a interrog\u00e9 102 directeurs commerciaux en France pour identifier les d\u00e9fis majeurs auxquels ils font face. Cette enqu\u00eate, r\u00e9alis\u00e9e en partenariat avec Akeron, met en lumi\u00e8re trois axes strat\u00e9giques essentiels pour les directions commerciales : la strat\u00e9gie, l&rsquo;intelligence artificielle et les ressources humaines. Les enseignements cl\u00e9s de l&rsquo;enqu\u00eate : \ud83d\udcbc\u00a0Strat\u00e9gie [&hellip;]<\/p>\n","protected":false},"featured_media":111330,"parent":0,"menu_order":0,"template":"","tag-news":[290],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enqu\u00eate 2025 : D\u00e9fis des directions commerciales \u2013 Akeron<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les 3 grands d\u00e9fis des directeurs commerciaux en 2025 : IA, strat\u00e9gie, RH. \u00c9tude men\u00e9e par Action Co, en partenariat avec Akeron.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enqu\u00eate 2025 : D\u00e9fis des directions commerciales \u2013 Akeron\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les 3 grands d\u00e9fis des directeurs commerciaux en 2025 : IA, strat\u00e9gie, RH. \u00c9tude men\u00e9e par Action Co, en partenariat avec Akeron.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Vulki Software Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-24T12:27:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/04\/Template_Topbanner_pagina_sito-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2771\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/\",\"name\":\"Enqu\u00eate 2025 : D\u00e9fis des directions commerciales \u2013 Akeron\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#website\"},\"datePublished\":\"2025-04-24T12:20:26+00:00\",\"dateModified\":\"2025-04-24T12:27:09+00:00\",\"description\":\"D\u00e9couvrez les 3 grands d\u00e9fis des directeurs commerciaux en 2025 : IA, strat\u00e9gie, RH. \u00c9tude men\u00e9e par Action Co, en partenariat avec Akeron.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.akeron.com\/vulki\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Enqu\u00eate ActionCo : Quels sont les d\u00e9fis et projets 2025 des Directions Commerciales ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#website\",\"url\":\"https:\/\/www.akeron.com\/vulki\/fr\/\",\"name\":\"Vulki Software Platform\",\"description\":\"Piattaforma modulare per motivare e vendere meglio\",\"publisher\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeron.com\/vulki\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#organization\",\"name\":\"Vulki Software Platform\",\"url\":\"https:\/\/www.akeron.com\/vulki\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"contentUrl\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"caption\":\"Vulki Software Platform\"},\"image\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Enqu\u00eate 2025 : D\u00e9fis des directions commerciales \u2013 Akeron","description":"D\u00e9couvrez les 3 grands d\u00e9fis des directeurs commerciaux en 2025 : IA, strat\u00e9gie, RH. \u00c9tude men\u00e9e par Action Co, en partenariat avec Akeron.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/","og_locale":"fr_FR","og_type":"article","og_title":"Enqu\u00eate 2025 : D\u00e9fis des directions commerciales \u2013 Akeron","og_description":"D\u00e9couvrez les 3 grands d\u00e9fis des directeurs commerciaux en 2025 : IA, strat\u00e9gie, RH. \u00c9tude men\u00e9e par Action Co, en partenariat avec Akeron.","og_url":"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/","og_site_name":"Vulki Software Platform","article_modified_time":"2025-04-24T12:27:09+00:00","og_image":[{"width":2771,"height":1536,"url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/04\/Template_Topbanner_pagina_sito-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/","url":"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/","name":"Enqu\u00eate 2025 : D\u00e9fis des directions commerciales \u2013 Akeron","isPartOf":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/#website"},"datePublished":"2025-04-24T12:20:26+00:00","dateModified":"2025-04-24T12:27:09+00:00","description":"D\u00e9couvrez les 3 grands d\u00e9fis des directeurs commerciaux en 2025 : IA, strat\u00e9gie, RH. \u00c9tude men\u00e9e par Action Co, en partenariat avec Akeron.","breadcrumb":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/publications-enquete-defis-directions-commerciales-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.akeron.com\/vulki\/fr\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/www.akeron.com\/vulki\/fr\/actualites\/"},{"@type":"ListItem","position":3,"name":"Enqu\u00eate ActionCo : Quels sont les d\u00e9fis et projets 2025 des Directions Commerciales ?"}]},{"@type":"WebSite","@id":"https:\/\/www.akeron.com\/vulki\/fr\/#website","url":"https:\/\/www.akeron.com\/vulki\/fr\/","name":"Vulki Software Platform","description":"Piattaforma modulare per motivare e vendere meglio","publisher":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeron.com\/vulki\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.akeron.com\/vulki\/fr\/#organization","name":"Vulki Software Platform","url":"https:\/\/www.akeron.com\/vulki\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","contentUrl":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","caption":"Vulki Software Platform"},"image":{"@id":"https:\/\/www.akeron.com\/vulki\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/news\/111253"}],"collection":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":20,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/news\/111253\/revisions"}],"predecessor-version":[{"id":111329,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/news\/111253\/revisions\/111329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/media\/111330"}],"wp:attachment":[{"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/media?parent=111253"}],"wp:term":[{"taxonomy":"tag-news","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/fr\/wp-json\/wp\/v2\/tag-news?post=111253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}