{"id":114483,"date":"2025-07-14T16:24:31","date_gmt":"2025-07-14T14:24:31","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=eventi&#038;p=114483"},"modified":"2025-08-01T10:38:54","modified_gmt":"2025-08-01T08:38:54","slug":"presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale","status":"publish","type":"eventi","link":"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/","title":{"rendered":"Presentazione del Libro\u00a0\u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114483\" class=\"elementor elementor-114483\" data-elementor-post-type=\"eventi\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adca5b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adca5b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64041ca\" data-id=\"64041ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee3aa0 elementor-widget elementor-widget-text-editor\" data-id=\"dee3aa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>28 Luglio 2025 ore 17.00 | Aperitivo al termine, <span style=\"text-decoration: underline\"><a href=\"https:\/\/maps.app.goo.gl\/nYRxjuJwpwLSZGwq7\">Terrazza Duomo 21, Milano<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e29cf6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e29cf6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c5497b\" data-id=\"6c5497b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99c236e elementor-widget elementor-widget-text-editor\" data-id=\"99c236e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In un contesto competitivo dove l\u2019eccellenza commerciale \u00e8 sempre pi\u00f9 strategica, il come si vende conta pi\u00f9 di cosa si vende.<\/p><p style=\"font-weight: 400\"><strong>\u201cCommercial Excellence <em>\u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d <\/em><\/strong>\u00e8 il nuovo libro a cura di <em>Paola Caiozzo, Paolo Guenzi e Laura Colm<\/em> con il contributo di <em>Marco Aurelio Sisti<\/em>. Un\u2019opera che unisce ricerca, pratica manageriale e casi concreti per ridefinire le logiche di performance commerciale.<\/p><p style=\"font-weight: 400\">Durante l\u2019evento apriremo un dialogo su:<\/p><ul style=\"font-weight: 400\"><li>Le nuove competenze richieste ai sales leader<\/li><li>L\u2019integrazione tra funzioni per generare valore<\/li><li>Il ruolo delle tecnologie nei sistemi di performance e incentivazione<\/li><li>La motivazione delle reti di vendita nell\u2019era post-digitale<br \/><br \/><\/li><\/ul><p style=\"font-weight: 400\">Questo appuntamento rappresenta un\u2019occasione unica di confronto, ispirazione e networking tra leader del mondo sales e business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>28 Luglio 2025 ore 17.00 | Aperitivo al termine, Terrazza Duomo 21, Milano In un contesto competitivo dove l\u2019eccellenza commerciale \u00e8 sempre pi\u00f9 strategica, il come si vende conta pi\u00f9 di cosa si vende. \u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d \u00e8 il nuovo libro a cura di Paola Caiozzo, Paolo Guenzi e [&hellip;]<\/p>\n","protected":false},"featured_media":114506,"template":"","tag-eventi":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Presentazione del Libro\u00a0\u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentazione del Libro\u00a0\u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"28 Luglio 2025 ore 17.00 | Aperitivo al termine, Terrazza Duomo 21, Milano In un contesto competitivo dove l\u2019eccellenza commerciale \u00e8 sempre pi\u00f9 strategica, il come si vende conta pi\u00f9 di cosa si vende. \u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d \u00e8 il nuovo libro a cura di Paola Caiozzo, Paolo Guenzi e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/\" \/>\n<meta property=\"og:site_name\" content=\"Vulki Software Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T08:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/07\/banner_evento_2807_terrazza_duomo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/\",\"name\":\"Presentazione del Libro\u00a0\u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d - Vulki Software Platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/#website\"},\"datePublished\":\"2025-07-14T14:24:31+00:00\",\"dateModified\":\"2025-08-01T08:38:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.akeron.com\/vulki\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventi\",\"item\":\"https:\/\/www.akeron.com\/vulki\/eventi\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Presentazione del Libro\u00a0\u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/#website\",\"url\":\"https:\/\/www.akeron.com\/vulki\/\",\"name\":\"Vulki Software Platform\",\"description\":\"Piattaforma modulare per motivare e vendere meglio\",\"publisher\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeron.com\/vulki\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/#organization\",\"name\":\"Vulki Software Platform\",\"url\":\"https:\/\/www.akeron.com\/vulki\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"contentUrl\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"caption\":\"Vulki Software Platform\"},\"image\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Presentazione del Libro\u00a0\u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d - Vulki Software Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/","og_locale":"it_IT","og_type":"article","og_title":"Presentazione del Libro\u00a0\u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d - Vulki Software Platform","og_description":"28 Luglio 2025 ore 17.00 | Aperitivo al termine, Terrazza Duomo 21, Milano In un contesto competitivo dove l\u2019eccellenza commerciale \u00e8 sempre pi\u00f9 strategica, il come si vende conta pi\u00f9 di cosa si vende. \u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d \u00e8 il nuovo libro a cura di Paola Caiozzo, Paolo Guenzi e [&hellip;]","og_url":"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/","og_site_name":"Vulki Software Platform","article_modified_time":"2025-08-01T08:38:54+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/07\/banner_evento_2807_terrazza_duomo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/","url":"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/","name":"Presentazione del Libro\u00a0\u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d - Vulki Software Platform","isPartOf":{"@id":"https:\/\/www.akeron.com\/vulki\/#website"},"datePublished":"2025-07-14T14:24:31+00:00","dateModified":"2025-08-01T08:38:54+00:00","breadcrumb":{"@id":"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.akeron.com\/vulki\/eventi\/presentazione-libro-cel-la-scienza-dietro-all-arte-dell-eccellenza-commerciale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.akeron.com\/vulki\/"},{"@type":"ListItem","position":2,"name":"Eventi","item":"https:\/\/www.akeron.com\/vulki\/eventi\/"},{"@type":"ListItem","position":3,"name":"Presentazione del Libro\u00a0\u201cCommercial Excellence \u2013 La scienza dietro all\u2019arte dell\u2019eccellenza commerciale\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.akeron.com\/vulki\/#website","url":"https:\/\/www.akeron.com\/vulki\/","name":"Vulki Software Platform","description":"Piattaforma modulare per motivare e vendere meglio","publisher":{"@id":"https:\/\/www.akeron.com\/vulki\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeron.com\/vulki\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.akeron.com\/vulki\/#organization","name":"Vulki Software Platform","url":"https:\/\/www.akeron.com\/vulki\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.akeron.com\/vulki\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","contentUrl":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","caption":"Vulki Software Platform"},"image":{"@id":"https:\/\/www.akeron.com\/vulki\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/eventi\/114483"}],"collection":[{"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/types\/eventi"}],"version-history":[{"count":15,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/eventi\/114483\/revisions"}],"predecessor-version":[{"id":114976,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/eventi\/114483\/revisions\/114976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/media\/114506"}],"wp:attachment":[{"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/media?parent=114483"}],"wp:term":[{"taxonomy":"tag-eventi","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/tag-eventi?post=114483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}