{"id":131620,"date":"2026-05-25T17:39:25","date_gmt":"2026-05-25T15:39:25","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=eventi&#038;p=131620"},"modified":"2026-09-25T15:15:58","modified_gmt":"2026-09-25T13:15:58","slug":"driving-growth-through-integrated-decisions-cpg","status":"publish","type":"eventi","link":"https:\/\/www.akeron.com\/vulki\/eventi\/driving-growth-through-integrated-decisions-cpg\/","title":{"rendered":"Driving Growth Through Integrated Decisions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"131620\" class=\"elementor elementor-131620\" data-elementor-post-type=\"eventi\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adca5b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adca5b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64041ca\" data-id=\"64041ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee3aa0 elementor-widget elementor-widget-text-editor\" data-id=\"dee3aa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Gioved\u00ec 25 Giugno ore 17.00 |\u00a0<a href=\"https:\/\/maps.app.goo.gl\/fRKRnjcYraxT6KsF9\"> Terrazza Duomo 21, Milano<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-653d735 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"653d735\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87d1b6b\" data-id=\"87d1b6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1544b75 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"1544b75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.freepik.com\/free-photo\/medieval-street-portico-with-bright-colored-houses-old-town-sunny-day-bologna-emilia-romagna-italy_11043644.htm#fromView=search&amp;page=1&amp;position=3&amp;uuid=691d1f59-886f-4f2a-8c30-2935d0ff6540&amp;query=bologna\">Image by Freepik<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f56fa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f56fa7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb5456f\" data-id=\"eb5456f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3f1f78 elementor-widget elementor-widget-heading\" data-id=\"a3f1f78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">In collaborazione con:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-698b8a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"698b8a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4918584\" data-id=\"4918584\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbaf056 elementor-widget elementor-widget-spacer\" data-id=\"bbaf056\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cafa8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c0cafa8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"195\" src=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2026\/05\/logo-2_KPMG.png\" class=\"attachment-full size-full wp-image-131665\" alt=\"\" srcset=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2026\/05\/logo-2_KPMG.png 500w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2026\/05\/logo-2_KPMG-300x117.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1b26863\" data-id=\"1b26863\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b07f0e9 elementor-widget elementor-widget-spacer\" data-id=\"b07f0e9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-949115a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"949115a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"218\" src=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2026\/05\/logo-400x218_DSM_group.png\" class=\"attachment-full size-full wp-image-131707\" alt=\"\" srcset=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2026\/05\/logo-400x218_DSM_group.png 400w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2026\/05\/logo-400x218_DSM_group-300x164.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d5d681\" data-id=\"7d5d681\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e29cf6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e29cf6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c5497b\" data-id=\"6c5497b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f147d3d elementor-widget elementor-widget-spacer\" data-id=\"f147d3d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c236e elementor-widget elementor-widget-text-editor\" data-id=\"99c236e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nel <strong>settore CPG<\/strong>, volatilit\u00e0 della domanda, pressione sui margini e crescente complessit\u00e0 promozionale stanno mettendo in crisi modelli decisionali frammentati e processi gestiti a silos.<\/p><p>A questo scenario si aggiunge un contesto geopolitico sempre pi\u00f9 instabile \u2014 tra inflazione, tensioni internazionali, aumento dei costi e incertezza delle supply chain \u2014 che impone alle aziende maggiore velocit\u00e0 decisionale, capacit\u00e0 di adattamento e controllo economico.<\/p><p>In questo contesto, <strong>collegare pianificazione commerciale, promozioni, assortimento e accordi in un unico flusso integrato<\/strong> diventa una leva strategica per migliorare la qualit\u00e0 delle decisioni e misurarne l\u2019impatto economico prima, durante e dopo l\u2019esecuzione. Solo attraverso <strong>una governance unificata dei processi commerciali<\/strong> \u00e8 possibile aumentare visibilit\u00e0, ottimizzare gli investimenti trade e creare continuit\u00e0 tra strategia ed execution.<\/p><p>Partecipa a questa sessione di confronto dedicata alle aziende CPG che vogliono affrontare la crescente complessit\u00e0 del mercato con un approccio pi\u00f9 integrato, collaborativo e data-driven.<\/p><p>Insieme a <strong>KPMG<\/strong>\u00a0e <b>DSM Group<\/b>\u00a0approfondiremo strategie, approcci e modelli operativi per superare i silos tra <b>Sales<\/b>, <b>Trade Marketing<\/b> e <b>Finance<\/b>, migliorando marginalit\u00e0, efficacia promozionale e capacit\u00e0 di governo degli investimenti commerciali.<\/p><p>Un\u2019occasione concreta per esplorare come trasformare volatilit\u00e0 e incertezza in nuove opportunit\u00e0 di crescita, resilienza e vantaggio competitivo.<\/p><p>Al termine dell\u2019incontro seguir\u00e0 un aperitivo di networking, per continuare il confronto, condividere esperienze e approfondire temi e spunti emersi durante la sessione.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3e8404 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3e8404\" data-element_type=\"section\" id=\"agenda\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4daf82d\" data-id=\"4daf82d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0181540 elementor-widget elementor-widget-text-editor\" data-id=\"0181540\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>A<\/strong><b>genda:<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-810096a elementor-widget elementor-widget-text-editor\" data-id=\"810096a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>17.00 | Welcome<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b7dfb elementor-widget elementor-widget-text-editor\" data-id=\"96b7dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>17.15 | La digitalizzazione dei processi di incentivazione variabile nei Financial Services<\/strong><br \/><span class=\"TextRun SCXW221622289 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221622289 BCX8\">Una panoramica sulle principali complessit\u00e0 che le HR affrontano nella gestione degli incentivi variabili e su come la digitalizzazione supporti maggiore controllo, trasparenza e affidabilit\u00e0 dei processi.<\/span><\/span> <span class=\"EOP SCXW138725656 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf56409 elementor-widget elementor-widget-text-editor\" data-id=\"cf56409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>17.30 | La prospettiva HR: esperienza e governance nel mondo bancario<br \/><\/b><span class=\"TextRun SCXW91523095 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW91523095 BCX8\">Una riflessione sul ruolo delle HR nella gestione di MBO e sistemi di incentivazione in ambito bancario, tra compliance, performance e people strategy.<\/span><\/span><b><br \/><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac9f40 elementor-widget elementor-widget-text-editor\" data-id=\"8ac9f40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Speaker: Gineva Napoli, <\/em><em>Pre-Sales,<\/em><b><em> Akeron<\/em><br \/><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e9853 elementor-widget elementor-widget-text-editor\" data-id=\"19e9853\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>18.00 | Governare incentivi e MBO: un approccio strutturato a supporto delle HR<br \/><\/b><span class=\"TextRun SCXW243670157 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW243670157 BCX8\">Un approfondimento su come\u00a0<\/span><\/span><span class=\"TextRun SCXW243670157 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW243670157 BCX8\">Vulki<\/span><span class=\"NormalTextRun SCXW243670157 BCX8\">\u00a0by\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW243670157 BCX8\">Akeron<\/span><\/span><span class=\"TextRun SCXW243670157 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW243670157 BCX8\">\u00a0aiuta l<\/span><span class=\"NormalTextRun SCXW243670157 BCX8\">a funzione HR\u00a0<\/span><span class=\"NormalTextRun SCXW243670157 BCX8\">a pianificare, gestire e governare incentivi variabili complessi,<\/span><span class=\"NormalTextRun SCXW243670157 BCX8\">\u00a0gara<\/span><span class=\"NormalTextRun SCXW243670157 BCX8\">nten<\/span><span class=\"NormalTextRun SCXW243670157 BCX8\">do con<\/span><span class=\"NormalTextRun SCXW243670157 BCX8\">trollo e tracciabilit\u00e0 lungo l\u2019intero processo.<\/span><\/span><span class=\"EOP SCXW243670157 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c839844 elementor-widget elementor-widget-text-editor\" data-id=\"c839844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Speaker: Elisa Galeotti, Pre-Sales,<\/em><b><em> Akeron<\/em><br \/><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688ebca elementor-widget elementor-widget-text-editor\" data-id=\"688ebca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>18.30 |<\/b> <strong>Customer Story<\/strong><br \/><span class=\"TextRun SCXW265037735 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW265037735 BCX8\">La testimonianza di un percorso concreto di semplificazione e governo dei sistemi di incentivazione.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ec920 elementor-widget elementor-widget-text-editor\" data-id=\"49ec920\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Speaker: <\/em><span data-teams=\"true\"><em>Fabio Rizzini, Head of Human Resources for Private Banking Division, <\/em><strong><em>Fideuram Intesa Sanpaolo<\/em> Private Banking<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ee7c69 elementor-widget elementor-widget-text-editor\" data-id=\"0ee7c69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>19.00 | Chiusura dei lavori e aperitivo<br \/><\/b><span class=\"TextRun SCXW138725656 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138725656 BCX8\">Sintesi dei principali spunti emersi e spazio per il confronto, seguito da un momento di networking.<\/span><\/span><span class=\"EOP SCXW138725656 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad1b977 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad1b977\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aecf67\" data-id=\"4aecf67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b401160 elementor-widget elementor-widget-spacer\" data-id=\"b401160\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c433aa9 elementor-widget 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data-id=\"189c562\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"14517308\",\r\n    formId: \"922b79d0-62c2-479d-a841-8ec0b41248b8\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130aba9 elementor-widget elementor-widget-spacer\" data-id=\"130aba9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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Milano Image by Freepik In collaborazione con: Nel settore CPG, volatilit\u00e0 della domanda, pressione sui margini e crescente complessit\u00e0 promozionale stanno mettendo in crisi modelli decisionali frammentati e processi gestiti a silos. A questo scenario si aggiunge un contesto geopolitico sempre pi\u00f9 instabile \u2014 tra inflazione, [&hellip;]<\/p>\n","protected":false},"featured_media":122688,"template":"","tag-eventi":[327],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Driving Growth Through Integrated Decisions | Evento CPG<\/title>\n<meta name=\"description\" content=\"Evento CPG con Syntonia, KPMG e Akeron per migliorare marginalit\u00e0, promozioni e governance commerciale integrata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/eventi\/driving-growth-through-integrated-decisions-cpg\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Growth Through Integrated 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