{"id":105373,"date":"2025-03-12T17:29:31","date_gmt":"2025-03-12T16:29:31","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=library&#038;p=105373"},"modified":"2025-03-12T17:29:33","modified_gmt":"2025-03-12T16:29:33","slug":"stimolare-la-crescita-incentivi-nella-pubblicita-e-nel-marketing","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/library\/stimolare-la-crescita-incentivi-nella-pubblicita-e-nel-marketing\/","title":{"rendered":"Stimolare la crescita: incentivi nella pubblicit\u00e0 e nel marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"105373\" class=\"elementor elementor-105373\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e368987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e368987\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d268d6\" data-id=\"2d268d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7ff08a elementor-widget elementor-widget-text-editor\" data-id=\"e7ff08a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">Il settore della pubblicit\u00e0 e del marketing \u00e8 estremamente competitivo e coinvolge <\/span><b><span data-contrast=\"auto\">agenzie pubblicitarie<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">centri media<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">aziende digitali<\/span><\/b><span data-contrast=\"auto\"> e <\/span><b><span data-contrast=\"auto\">societ\u00e0 di produzione<\/span><\/b><span data-contrast=\"auto\">, che creano e distribuiscono campagne su TV, stampa, digitale, social media e pubblicit\u00e0 outdoor.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Gestire in modo efficace gli incentivi per questi partner \u00e8 essenziale per stimolare le performance, migliorare il ROI e garantire un vantaggio competitivo.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Le principali sfide degli incentivi nel settore Pubblicit\u00e0 &amp; Marketing:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Eterogeneit\u00e0 dei canali promozionali<\/span><\/b><span data-contrast=\"auto\"> &#8211; dai media tradizionali alle piattaforme digitali, \u00e8 fondamentale strutturare incentivi mirati e allineati agli obiettivi aziendali.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Complessit\u00e0 dei modelli di remunerazione<\/span><\/b><span data-contrast=\"auto\"> &#8211; commissioni, revenue share, bonus per performance: i piani di compensazione devono essere flessibili e personalizzabili in base ai diversi ruoli e strategie di marketing.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Monitoraggio e ottimizzazione delle performance<\/span><\/b><span data-contrast=\"auto\">&#8211; disporre di strumenti avanzati per analizzare in tempo reale il contributo di ogni partner consente di ottimizzare rapidamente le strategie incentivanti.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Scopri come la nostra soluzione pu\u00f2 trasformare la gestione degli incentivi nella tua azienda, aumentando la motivazione dei partner e migliorando i risultati di vendita.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d8daa elementor-widget elementor-widget-html\" data-id=\"f8d8daa\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"14517308\",\r\n    formId: \"21d19db3-df7d-41f3-94c3-ce073d97aa94\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il settore della pubblicit\u00e0 e del marketing \u00e8 estremamente competitivo e coinvolge agenzie pubblicitarie, centri media, aziende digitali e societ\u00e0 di produzione, che creano e distribuiscono campagne su TV, stampa, digitale, social media e pubblicit\u00e0 outdoor.\u00a0 Gestire in modo efficace gli incentivi per questi partner \u00e8 essenziale per stimolare le performance, migliorare il ROI e [&hellip;]<\/p>\n","protected":false},"featured_media":105374,"parent":0,"menu_order":0,"template":"","categoria-library":[299],"tag-library":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stimolare la crescita: incentivi nella pubblicit\u00e0 e nel marketing - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/library\/stimolare-la-crescita-incentivi-nella-pubblicita-e-nel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" 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