{"id":114110,"date":"2025-07-07T15:31:01","date_gmt":"2025-07-07T13:31:01","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=library&#038;p=114110"},"modified":"2025-07-07T15:33:32","modified_gmt":"2025-07-07T13:33:32","slug":"commercial-excellence-cpg","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/library\/commercial-excellence-cpg\/","title":{"rendered":"Commercial Excellence nel CPG: non una questione tecnica, ma una scelta strategica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114110\" class=\"elementor elementor-114110\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1546396 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1546396\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d75a723\" data-id=\"d75a723\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ea15d5 elementor-widget elementor-widget-heading\" data-id=\"8ea15d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Customizzazione dell\u2019ERP o soluzioni best-of-breed integrate?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bae27a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bae27a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-194fa1f\" data-id=\"194fa1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5541a4 elementor-widget elementor-widget-spacer\" data-id=\"b5541a4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59de078 elementor-widget elementor-widget-text-editor\" data-id=\"59de078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Nel settore dei beni di largo consumo, la performance commerciale non pu\u00f2 pi\u00f9 essere affidata a soluzioni generiche o a personalizzazioni pesanti dell\u2019ERP. Per affrontare la complessit\u00e0 di mercati frammentati, promozioni dinamiche e reti di vendita articolate, serve un nuovo approccio.<\/p><p><strong>La vera domanda non \u00e8 \u201ccosa pu\u00f2 fare il mio ERP?\u201d ma \u201cquanta agilit\u00e0 commerciale voglio abilitare nella mia azienda?\u201d<\/strong><\/p><p>Integrare una piattaforma specializzata per la Commercial Excellence non \u00e8 solo una scelta architetturale: \u00e8 una dichiarazione di intenti. Significa puntare su vendite e marketing come leve strategiche di crescita. Significa dotarsi degli strumenti giusti per adattarsi rapidamente, testare nuovi modelli, scalare ci\u00f2 che funziona.<\/p><p>Non esiste una risposta universale. Ma c\u2019\u00e8 un principio guida:<\/p><p><strong>L\u2019ambizione commerciale dell\u2019azienda deve guidare le scelte tecnologiche, non il contrario.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350ce3d elementor-widget elementor-widget-heading\" data-id=\"350ce3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Scarica l'ebook<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba1df5 elementor-widget elementor-widget-spacer\" data-id=\"aba1df5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b49263e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b49263e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c3556\" data-id=\"17c3556\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-524a2fe elementor-widget elementor-widget-html\" data-id=\"524a2fe\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"14517308\",\r\n    formId: \"a56fba39-511d-49dd-b6ca-23cb14e92a74\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customizzazione dell\u2019ERP o soluzioni best-of-breed integrate? Nel settore dei beni di largo consumo, la performance commerciale non pu\u00f2 pi\u00f9 essere affidata a soluzioni generiche o a personalizzazioni pesanti dell\u2019ERP. Per affrontare la complessit\u00e0 di mercati frammentati, promozioni dinamiche e reti di vendita articolate, serve un nuovo approccio. La vera domanda non \u00e8 \u201ccosa pu\u00f2 fare [&hellip;]<\/p>\n","protected":false},"featured_media":114111,"parent":0,"menu_order":0,"template":"","categoria-library":[54],"tag-library":[184],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commercial Excellence nel CPG: non una questione tecnica, ma una scelta strategica - Vulki Software Platform<\/title>\n<meta name=\"description\" content=\"Scopri come abilitare la Commercial Excellence nei beni di largo consumo con soluzioni agili e mirate, superando i limiti dell\u2019ERP. 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