{"id":129326,"date":"2026-04-14T16:26:09","date_gmt":"2026-04-14T14:26:09","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?post_type=library&#038;p=129326"},"modified":"2026-04-15T10:38:25","modified_gmt":"2026-04-15T08:38:25","slug":"ruolo-cro-evoluzione-ai-go-to-market","status":"publish","type":"library","link":"https:\/\/www.akeron.com\/vulki\/library\/ruolo-cro-evoluzione-ai-go-to-market\/","title":{"rendered":"Revving Up S2 E3 | Il ruolo del CRO sta cambiando \u2013 con Bill Dwoinen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"129326\" class=\"elementor elementor-129326 elementor-127880\" data-elementor-post-type=\"library\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-399d2b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"399d2b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c22b45\" data-id=\"2c22b45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ce274 elementor-widget elementor-widget-text-editor\" data-id=\"34ce274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-start=\"155\" data-end=\"299\"><strong data-start=\"155\" data-end=\"299\">Cosa fa davvero un Chief Revenue Officer? E come sta evolvendo questo ruolo in un contesto go-to-market sempre pi\u00f9 veloce e guidato dall\u2019AI?<\/strong><\/p><p data-start=\"301\" data-end=\"464\">In questo episodio di <em data-start=\"323\" data-end=\"347\">Revving Up with RevEng<\/em>, parliamo con <strong data-start=\"362\" data-end=\"392\">Bill Dwoinen, CRO di Mural<\/strong>, per capire cosa significa oggi guidare organizzazioni revenue moderne.<\/p><p data-start=\"466\" data-end=\"674\">Dall\u2019allineamento tra Sales, Marketing e Prodotto alla capacit\u00e0 di muoversi rapidamente con precisione, Bill condivide insight concreti maturati in contesti ad alta crescita come <strong>Salesforce<\/strong>, <strong>LinkedIn<\/strong> e <strong>Slack<\/strong>.<\/p><p data-start=\"466\" data-end=\"674\"><b>In questo episodio scoprirai<\/b>:<\/p><ul><li data-section-id=\"1cauzur\" data-start=\"720\" data-end=\"803\">Perch\u00e9 il ruolo del CRO sta evolvendo <b>oltre il semplice \u201craggiungere il numero\u201d<\/b><\/li><li data-section-id=\"139ycyi\" data-start=\"804\" data-end=\"859\">La differenza tra <b>comunicazione <\/b>e <b>vero allineamento<\/b><\/li><li data-section-id=\"1105ync\" data-start=\"860\" data-end=\"921\">Come <b>scalare la revenue <\/b>attraverso <a href=\"https:\/\/www.akeron.com\/vulki\/library\/ai-e-sales-performance-management-come-trasformare-i-dati-in-vantaggio-competitivo\/\" target=\"_blank\" rel=\"noopener\">sistemi, processi e AI<\/a><\/li><li data-section-id=\"1ugnxad\" data-start=\"922\" data-end=\"1004\">Perch\u00e9 <b>la velocit\u00e0 \u00e8 oggi il principale vantaggio competitivo<\/b> nel go-to-market<\/li><li data-section-id=\"yjz0mh\" data-start=\"1005\" data-end=\"1076\">Come costruire una <b>cultura di accountability<\/b> senza generare burnout<\/li><li data-section-id=\"r0d9ze\" data-start=\"1077\" data-end=\"1149\">Il cambio di paradigma nell\u2019hiring: <b>da <em data-start=\"1118\" data-end=\"1131\">culture fit<\/em> a <em data-start=\"1134\" data-end=\"1147\">culture add<\/em><\/b><\/li><\/ul><p><strong>\u00a0<\/strong><\/p><p><strong>Key takeaway<\/strong>:<br \/><strong>I team revenue ad alte performance non si costruiscono sull\u2019attivit\u00e0, ma su allineamento, chiarezza e responsabilit\u00e0 condivisa.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eeff0ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eeff0ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fb3ec4\" data-id=\"5fb3ec4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0d27dc elementor-widget elementor-widget-button\" data-id=\"e0d27dc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/youtu.be\/650FK0A9P98?si=yYOUHGPuUcNMSg69\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Guarda il video<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cosa fa davvero un Chief Revenue Officer? E come sta evolvendo questo ruolo in un contesto go-to-market sempre pi\u00f9 veloce e guidato dall\u2019AI? In questo episodio di Revving Up with RevEng, parliamo con Bill Dwoinen, CRO di Mural, per capire cosa significa oggi guidare organizzazioni revenue moderne. Dall\u2019allineamento tra Sales, Marketing e Prodotto alla capacit\u00e0 [&hellip;]<\/p>\n","protected":false},"featured_media":127894,"parent":0,"menu_order":0,"template":"","categoria-library":[56],"tag-library":[338],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ruolo del CRO: come evolve tra AI, GTM e revenue<\/title>\n<meta name=\"description\" content=\"Scopri come sta evolvendo il ruolo del CRO tra AI e go-to-market. 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