{"id":114706,"date":"2025-08-19T12:55:19","date_gmt":"2025-08-19T10:55:19","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?p=114706"},"modified":"2025-08-19T12:55:19","modified_gmt":"2025-08-19T10:55:19","slug":"come-evolve-il-sistema-incentivante-nella-subscription-economy","status":"publish","type":"post","link":"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/","title":{"rendered":"Come evolvono i sistemi di Sales Incentives nella Subscription Economy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114706\" class=\"elementor elementor-114706\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80b442e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80b442e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-980babd\" data-id=\"980babd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44c1ee8 elementor-widget elementor-widget-text-editor\" data-id=\"44c1ee8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span class=\"TextRun SCXW181531655 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW181531655 BCX8\">Nell\u2019era della <\/span><\/span><span class=\"TextRun SCXW181531655 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW181531655 BCX8\">Subscription Economy<\/span><\/span><span class=\"TextRun SCXW181531655 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW181531655 BCX8\">, i modelli tradizionali di sales incentive mostrano i loro limiti. La customer <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181531655 BCX8\">experience<\/span><span class=\"NormalTextRun SCXW181531655 BCX8\"> non si esaurisce con la firma di un contratto: il valore si distribuisce nel tempo, lungo un percorso di relazione, fidelizzazione e crescita dell\u2019account. Per questo le imprese sono chiamate a <\/span><\/span><span class=\"TextRun SCXW181531655 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW181531655 BCX8\">ripensare la Sales <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW181531655 BCX8\">Compensation<\/span><\/span><span class=\"TextRun SCXW181531655 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW181531655 BCX8\">, passando da logiche transazionali a sistemi che premiano la qualit\u00e0 e la sostenibilit\u00e0 della relazione commerciale.<\/span><\/span><span class=\"EOP SCXW181531655 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:720,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><h3 aria-level=\"2\"><b><span data-contrast=\"none\">Dal one-shot alla relazione continuativa<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559685&quot;:720,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">Nel modello tradizionale, la vendita era un evento puntuale: il venditore riceveva una commissione una tantum. Oggi, invece, l\u2019engagement con il cliente si sviluppa lungo tutto il ciclo di vita: dall\u2019acquisizione al rinnovo, dall\u2019adozione all\u2019espansione. Gli incentivi devono riflettere questa trasformazione.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p aria-level=\"3\"><b><span data-contrast=\"none\">Nuove direttrici di incentivazione:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"auto\">Commissioni ricorrenti<\/span><\/b><span data-contrast=\"auto\"> basate su metriche come Annual Contract Value (ACV) e retention.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Premi legati al Customer Lifetime Value (CLV)<\/span><\/b><span data-contrast=\"auto\">, che valorizzano la durata e il valore complessivo della relazione.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Focus sulla qualit\u00e0<\/span><\/b><span data-contrast=\"auto\">: incentivi orientati alla riduzione del churn e alla selezione di clienti con alto potenziale di rinnovo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<br \/><\/span><\/li><\/ul><h3 aria-level=\"2\"><b><span data-contrast=\"none\">Oltre la vendita: collaborazione e crescita dell\u2019account<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">In un modello \u201cas-a-service\u201d, il successo non dipende solo dalla chiusura della vendita iniziale, ma dalla capacit\u00e0 di generare <\/span><b><span data-contrast=\"auto\">upsell, cross-sell e rinnovi<\/span><\/b><span data-contrast=\"auto\">. Per questo i sistemi di Sales Compensation devono incentivare anche il lavoro congiunto tra Sales e Customer Success, riconoscendo il valore del supporto post-vendita e della collaborazione cross-funzionale.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><h3 aria-level=\"2\"><b><span data-contrast=\"none\">Omnicanalit\u00e0 e complessit\u00e0 della vendita moderna<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">Il cliente oggi interagisce con i brand su pi\u00f9 touchpoint, spesso in modo non lineare: prova in negozio, acquista online, riceve assistenza via call center. Questo scenario richiede modelli di incentivazione in grado di gestire:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"auto\">Multitouch attribution<\/span><\/b><span data-contrast=\"auto\">, che riconosca i contributi di ogni fase e funzione lungo il customer journey.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">KPI integrati e tracciamento avanzato<\/span><\/b><span data-contrast=\"auto\">, con dati provenienti da CRM, e-commerce, POS, customer service e marketing automation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Gestione equa dei canali<\/span><\/b><span data-contrast=\"auto\">, grazie a modelli di revenue sharing o compensation pool per ridurre i conflitti tra vendite dirette e indirette.<\/span><p>\u00a0<\/p><\/li><\/ul><h3 aria-level=\"2\"><b><span data-contrast=\"none\">Verso un modello di Sales Compensation efficace<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">In sintesi, per essere realmente competitivo nella Subscription Economy, un sistema di Sales Incentive deve:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Premiare l\u2019acquisizione sostenibile e la retention;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Integrare i dati lungo l\u2019intero journey;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Bilanciare gli incentivi tra canali e team;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Valorizzare la relazione nel tempo, non solo la prima vendita.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<br \/><br \/><\/span><\/li><\/ul><p><span data-contrast=\"auto\">La Subscription Economy non richiede solo un cambiamento nelle metriche, ma una <\/span><b><span data-contrast=\"auto\">nuova mentalit\u00e0 di compensation<\/span><\/b><span data-contrast=\"auto\">: orientata al valore continuo, alla collaborazione e alla crescita del cliente.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f88b52 elementor-widget elementor-widget-spacer\" data-id=\"1f88b52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e900aa4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e900aa4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961fe8d elementor-widget elementor-widget-heading\" data-id=\"961fe8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Vuoi saperne di pi\u00f9?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1ca9f elementor-widget elementor-widget-spacer\" data-id=\"5c1ca9f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d97cf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d97cf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a9b643\" data-id=\"3a9b643\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3a8a9d elementor-widget elementor-widget-image\" data-id=\"b3a8a9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.akeron.com\/vulki\/library\/come-creare-un-piano-incentivi-efficace\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/07\/blueprint_incentive_plan_2_optimized-1024x1024.jpg\" class=\"attachment-large size-large wp-image-114674\" alt=\"\" srcset=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/07\/blueprint_incentive_plan_2_optimized-1024x1024.jpg 1024w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/07\/blueprint_incentive_plan_2_optimized-300x300.jpg 300w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/07\/blueprint_incentive_plan_2_optimized-150x150.jpg 150w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/07\/blueprint_incentive_plan_2_optimized-768x768.jpg 768w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/07\/blueprint_incentive_plan_2_optimized-1536x1536.jpg 1536w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/07\/blueprint_incentive_plan_2_optimized-700x700.jpg 700w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/07\/blueprint_incentive_plan_2_optimized.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ca37d3\" data-id=\"4ca37d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b69aeef elementor-widget elementor-widget-image\" data-id=\"b69aeef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.akeron.com\/vulki\/library\/semplificazione-della-gestione-dei-bonus-in-bel-france\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/02\/carosello-cs-bel_IT_01-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-103018\" alt=\"\" srcset=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/02\/carosello-cs-bel_IT_01-1-1024x1024.jpg 1024w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/02\/carosello-cs-bel_IT_01-1-300x300.jpg 300w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/02\/carosello-cs-bel_IT_01-1-150x150.jpg 150w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/02\/carosello-cs-bel_IT_01-1-768x768.jpg 768w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/02\/carosello-cs-bel_IT_01-1-700x700.jpg 700w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/02\/carosello-cs-bel_IT_01-1.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nell\u2019era della Subscription Economy, i modelli tradizionali di sales incentive mostrano i loro limiti. La customer experience non si esaurisce con la firma di un contratto: il valore si distribuisce nel tempo, lungo un percorso di relazione, fidelizzazione e crescita dell\u2019account. Per questo le imprese sono chiamate a ripensare la Sales Compensation, passando da logiche [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":115605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come evolvono i sistemi di Sales Incentives nella Subscription Economy - Vulki Software Platform<\/title>\n<meta name=\"description\" content=\"La Subscription Economy non richiede solo un cambiamento nelle metriche, ma una nuova mentalit\u00e0 di compensation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come evolvono i sistemi di Sales Incentives nella Subscription Economy - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"La Subscription Economy non richiede solo un cambiamento nelle metriche, ma una nuova mentalit\u00e0 di compensation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"Vulki Software Platform\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T10:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/08\/sales-2_1200x728.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"judith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"judith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/\"},\"author\":{\"name\":\"judith\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/#\/schema\/person\/4edac9d1fe37030d4c1b9217ec9f3873\"},\"headline\":\"Come evolvono i sistemi di Sales Incentives nella Subscription Economy\",\"datePublished\":\"2025-08-19T10:55:19+00:00\",\"dateModified\":\"2025-08-19T10:55:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/\"},\"wordCount\":420,\"publisher\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/\",\"name\":\"Come evolvono i sistemi di Sales Incentives nella Subscription Economy - Vulki Software Platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/#website\"},\"datePublished\":\"2025-08-19T10:55:19+00:00\",\"dateModified\":\"2025-08-19T10:55:19+00:00\",\"description\":\"La Subscription Economy non richiede solo un cambiamento nelle metriche, ma una nuova mentalit\u00e0 di compensation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.akeron.com\/vulki\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Come evolvono i sistemi di Sales Incentives nella Subscription Economy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/#website\",\"url\":\"https:\/\/www.akeron.com\/vulki\/\",\"name\":\"Vulki Software Platform\",\"description\":\"Piattaforma modulare per motivare e vendere meglio\",\"publisher\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akeron.com\/vulki\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/#organization\",\"name\":\"Vulki Software Platform\",\"url\":\"https:\/\/www.akeron.com\/vulki\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"contentUrl\":\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg\",\"caption\":\"Vulki Software Platform\"},\"image\":{\"@id\":\"https:\/\/www.akeron.com\/vulki\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/#\/schema\/person\/4edac9d1fe37030d4c1b9217ec9f3873\",\"name\":\"judith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.akeron.com\/vulki\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/570249b512d19c5293c22c05bdd5109c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/570249b512d19c5293c22c05bdd5109c?s=96&d=mm&r=g\",\"caption\":\"judith\"},\"url\":\"https:\/\/www.akeron.com\/vulki\/author\/judith\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Come evolvono i sistemi di Sales Incentives nella Subscription Economy - Vulki Software Platform","description":"La Subscription Economy non richiede solo un cambiamento nelle metriche, ma una nuova mentalit\u00e0 di compensation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/","og_locale":"it_IT","og_type":"article","og_title":"Come evolvono i sistemi di Sales Incentives nella Subscription Economy - Vulki Software Platform","og_description":"La Subscription Economy non richiede solo un cambiamento nelle metriche, ma una nuova mentalit\u00e0 di compensation.","og_url":"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/","og_site_name":"Vulki Software Platform","article_published_time":"2025-08-19T10:55:19+00:00","og_image":[{"width":1200,"height":728,"url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/08\/sales-2_1200x728.jpg","type":"image\/jpeg"}],"author":"judith","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"judith","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/#article","isPartOf":{"@id":"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/"},"author":{"name":"judith","@id":"https:\/\/www.akeron.com\/vulki\/#\/schema\/person\/4edac9d1fe37030d4c1b9217ec9f3873"},"headline":"Come evolvono i sistemi di Sales Incentives nella Subscription Economy","datePublished":"2025-08-19T10:55:19+00:00","dateModified":"2025-08-19T10:55:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/"},"wordCount":420,"publisher":{"@id":"https:\/\/www.akeron.com\/vulki\/#organization"},"articleSection":["Blog"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/","url":"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/","name":"Come evolvono i sistemi di Sales Incentives nella Subscription Economy - Vulki Software Platform","isPartOf":{"@id":"https:\/\/www.akeron.com\/vulki\/#website"},"datePublished":"2025-08-19T10:55:19+00:00","dateModified":"2025-08-19T10:55:19+00:00","description":"La Subscription Economy non richiede solo un cambiamento nelle metriche, ma una nuova mentalit\u00e0 di compensation.","breadcrumb":{"@id":"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.akeron.com\/vulki\/come-evolve-il-sistema-incentivante-nella-subscription-economy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.akeron.com\/vulki\/"},{"@type":"ListItem","position":2,"name":"Come evolvono i sistemi di Sales Incentives nella Subscription Economy"}]},{"@type":"WebSite","@id":"https:\/\/www.akeron.com\/vulki\/#website","url":"https:\/\/www.akeron.com\/vulki\/","name":"Vulki Software Platform","description":"Piattaforma modulare per motivare e vendere meglio","publisher":{"@id":"https:\/\/www.akeron.com\/vulki\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akeron.com\/vulki\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.akeron.com\/vulki\/#organization","name":"Vulki Software Platform","url":"https:\/\/www.akeron.com\/vulki\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.akeron.com\/vulki\/#\/schema\/logo\/image\/","url":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","contentUrl":"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2023\/05\/LogoVulkiDef.svg","caption":"Vulki Software Platform"},"image":{"@id":"https:\/\/www.akeron.com\/vulki\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.akeron.com\/vulki\/#\/schema\/person\/4edac9d1fe37030d4c1b9217ec9f3873","name":"judith","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.akeron.com\/vulki\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/570249b512d19c5293c22c05bdd5109c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/570249b512d19c5293c22c05bdd5109c?s=96&d=mm&r=g","caption":"judith"},"url":"https:\/\/www.akeron.com\/vulki\/author\/judith\/"}]}},"_links":{"self":[{"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/posts\/114706"}],"collection":[{"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/comments?post=114706"}],"version-history":[{"count":15,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/posts\/114706\/revisions"}],"predecessor-version":[{"id":115608,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/posts\/114706\/revisions\/115608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/media\/115605"}],"wp:attachment":[{"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/media?parent=114706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/categories?post=114706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/tags?post=114706"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.akeron.com\/vulki\/wp-json\/wp\/v2\/post_folder?post=114706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}