{"id":115732,"date":"2025-08-28T15:52:57","date_gmt":"2025-08-28T13:52:57","guid":{"rendered":"https:\/\/www.akeron.com\/vulki\/?p=115732"},"modified":"2025-08-28T16:01:50","modified_gmt":"2025-08-28T14:01:50","slug":"artificial-intelligence-mobile-e-real-time-come-la-tecnologia-sta-riscrivendo-la-incentive-compensation","status":"publish","type":"post","link":"https:\/\/www.akeron.com\/vulki\/artificial-intelligence-mobile-e-real-time-come-la-tecnologia-sta-riscrivendo-la-incentive-compensation\/","title":{"rendered":"Artificial Intelligence, mobile e real-time: come la tecnologia sta riscrivendo la incentive compensation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"115732\" class=\"elementor elementor-115732\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e58a82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e58a82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5f2bc0\" data-id=\"e5f2bc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e889a5 elementor-widget elementor-widget-text-editor\" data-id=\"3e889a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>L\u2019evoluzione della tecnologia sta trasformando la <b>sales compensation<\/b>, rendendola pi\u00f9 rapida, flessibile, coinvolgente e motivante. Il panorama delle soluzioni oggi disponibili sul mercato si sta arricchendo grazie a innovazioni che abilitano nuovi livelli di <b>automazione<\/b>, <b>personalizzazione <\/b>e <b>integrazione.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5ebf8 elementor-widget elementor-widget-heading\" data-id=\"cb5ebf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Intelligenza Artificiale e analisi predittiva<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ddbc1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ddbc1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ea2c1a\" data-id=\"2ea2c1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d35353a elementor-widget elementor-widget-text-editor\" data-id=\"d35353a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Grazie all\u2019intelligenza artificiale \u00e8 possibile arricchire le soluzioni di ICM con analisi predittive, chatbot per la<b> gestione delle dispute e ottimizzazione dei modelli di incentivazione<\/b> attraverso il machine learning.<\/p><p><b>Benefici<\/b>:<\/p><ul><li>Personalizzazione dinamica degli incentivi in base alle performance previste<\/li><li>Gestione delle richieste della rete tramite chatbot e riduzione dei tempi amministrativi<\/li><li>Miglioramento delle capacit\u00e0 di forecasting e ottimizzazione delle strategie go-to-market<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7926497 elementor-widget elementor-widget-heading\" data-id=\"7926497\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integrazione con i sistemi aziendali per incentivi in real-time<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2616a88 elementor-widget elementor-widget-text-editor\" data-id=\"2616a88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I moderni sistemi di incentivazione devono integrarsi con CRM, ERP e altri strumenti aziendali per raccogliere in <b>tempo reale i dati necessari al calcolo dei KPI<\/b>.<\/p><p><b>Benefici<\/b>:<\/p><ul><li>Monitoraggio in tempo reale del compenso da parte dei venditori<\/li><li>Allineamento costante tra incentivi, obiettivi aziendali e risultati<\/li><li>Adattamento dinamico degli incentivi al ciclo di vendita, anche tramite contest mirati<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d5240 elementor-widget elementor-widget-heading\" data-id=\"b3d5240\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gamification e incentivazione istantanea<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11f0bc elementor-widget elementor-widget-text-editor\" data-id=\"d11f0bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Grazie a connessioni semplificate, applicazioni mobile e tecnologie cloud, oggi \u00e8 possibile implementare <b>modelli di gamification<\/b> che superano i tradizionali sistemi a chiusura di periodo.<\/p><p><b>Benefici<\/b>:<\/p><ul><li>Premi immediati per chi raggiunge determinati obiettivi<\/li><li>Competizioni con leaderboard dinamiche<\/li><li>Maggiore ingaggio dei team, anche da remoto, grazie a notifiche push<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc331c2 elementor-widget elementor-widget-heading\" data-id=\"dc331c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data analytics e analisi real-time dei KPI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e5614 elementor-widget elementor-widget-text-editor\" data-id=\"70e5614\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le tecnologie di analisi dei dati permettono di analizzare in modo semplice e in tempo reale KPI critici per <b>guidare i comportamenti commerciali<\/b>.<\/p><p><b>Benefici<\/b>:<\/p><ul><li>Utilizzo di molteplici KPI per orientare il comportamento dei venditori<\/li><li>Sviluppo di piani incentivo pi\u00f9 efficaci grazie all\u2019analisi dei dati storici<\/li><li>Aggregazione e comparazione delle performance tra venditori e cluster<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8566748 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8566748\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba3d6b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba3d6b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7fd43d\" data-id=\"a7fd43d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f3b852 elementor-widget elementor-widget-text-editor\" data-id=\"8f3b852\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f05d32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f05d32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57dc9be\" data-id=\"57dc9be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-099ddee elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"099ddee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d13a871\" data-id=\"d13a871\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a76b04f elementor-widget elementor-widget-heading\" data-id=\"a76b04f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7d7c3 elementor-widget elementor-widget-heading\" data-id=\"6f7d7c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Future-proof Sales Performance <br>Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c4ff09 elementor-widget elementor-widget-image\" data-id=\"9c4ff09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.akeron.com\/vulki\/gestione-performance-di-vendita\/#video\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/08\/video_Cover-vulki_web_min-1024x564.jpg\" class=\"attachment-large size-large wp-image-115719\" alt=\"\" srcset=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/08\/video_Cover-vulki_web_min-1024x564.jpg 1024w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/08\/video_Cover-vulki_web_min-300x165.jpg 300w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/08\/video_Cover-vulki_web_min-768x423.jpg 768w, https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/2025\/08\/video_Cover-vulki_web_min.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5616825\" data-id=\"5616825\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7ab545 elementor-widget elementor-widget-heading\" data-id=\"e7ab545\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-BOOK<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e58bc6a elementor-widget elementor-widget-heading\" data-id=\"e58bc6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Come l'intelligenza artificiale personalizzata potenzia la forza vendita<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c5564 elementor-widget elementor-widget-image\" data-id=\"22c5564\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.akeron.com\/vulki\/library\/ai-e-sales-performance-management-come-trasformare-i-dati-in-vantaggio-competitivo\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.akeron.com\/vulki\/wp-content\/uploads\/sites\/2\/elementor\/thumbs\/ebook_mockup_web_min-e1756381161969-rax5zg4phmwgook0jk6m5nea9jkf2v4izvphevb6q2.jpg\" title=\"ebook_mockup_web_min\" alt=\"ebook_mockup_web_min\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019evoluzione della tecnologia sta trasformando la sales compensation, rendendola pi\u00f9 rapida, flessibile, coinvolgente e motivante. Il panorama delle soluzioni oggi disponibili sul mercato si sta arricchendo grazie a innovazioni che abilitano nuovi livelli di automazione, personalizzazione e integrazione. Intelligenza Artificiale e analisi predittiva Grazie all\u2019intelligenza artificiale \u00e8 possibile arricchire le soluzioni di ICM con analisi [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":115735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[285,1],"tags":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come la tecnologia sta riscrivendo la incentive compensation - Vulki Software Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akeron.com\/vulki\/artificial-intelligence-mobile-e-real-time-come-la-tecnologia-sta-riscrivendo-la-incentive-compensation\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come la tecnologia sta riscrivendo la incentive compensation - Vulki Software Platform\" \/>\n<meta property=\"og:description\" content=\"L\u2019evoluzione della tecnologia sta trasformando la sales compensation, rendendola pi\u00f9 rapida, flessibile, coinvolgente e motivante. 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