June 25, 2026 | 11:30 AM - 3:30 PM CST | University of Houston’s Bauer College of Business | Workshop
Lunch will be served
Frontier sales organizations are transforming the sales function with AI. Learn how.
Few sales organizations are untouched by AI, but its impacts vary widely from one firm to the next. While some sales forces are content to dabble in new AI tools, others have embraced AI systemically. These “frontier sales organizations” are applying AI across a range of sales-specific applications, and are seeing significant benefits in improved sales capacity and productivity.
Join us at University of Houston’s Bauer College of Business as we host a special forum focused on understanding frontier sales organizations, the performance benefits they are seeing from systemic AI adoption, and the AI applications and practices transforming the sales force.
This half-day forum combines new Sales Management Association benchmarking from its recently concluded research on AI in Sales with real-world insights from AI practitioners and thought leaders. There is no cost to attend, and lunch will be served.
Topics will include:
- The latest benchmarking research on AI adoption, usage, and impact in sales organizations, drawing on insights from more than 100 large business-to-business sales organizations.
- Tactical approaches to implementing AI capabilities in specific types of sales work and sales organization capabilities. These include AI-enabled sales training, coaching, and development, AI-enabled sales performance management, AI’s impact on incentive compensation design and management, and AI-based workflow automation and agentic tool deployment.
- Open discussion and practice sharing with a curated set of senior management attendees focused in sales force effectiveness and sales leadership.
Attendance is limited to 30 senior leaders in sales leadership, sales operations, commercial effectiveness, and sales force effectiveness.
Lunch will be served. Early registration is encouraged.
Sales Management Association Certification Recognition
Qualified attendees will be enrolled in the Sales Management Association’s Certified Sales Operations Professional (CSOP) program, earning four credit hours toward certification. Additional CSOP requirements can be completed through online courses and SMA events.
