Sales Excellence Hub: State of Sales 2026

November 30, 2026
The Shard, London

Connecting sales evidence with professional experience

📅 Date: 30 November 2026
📍 Location: The Shard, London
🕘 Time: Full-day event

Join us for the final Sales Excellence Hub event of 2026, in partnership with Warwick Business School, bringing together senior sales leaders, practitioners, researchers and industry experts for a day of evidence, insight and practical conversation.

The State of Sales Conference 2026 will explore the realities shaping sales today, combining the latest research with real-world experience from those leading and transforming sales organisations.

This isn’t just about hearing the research. It’s about challenging it, discussing what it means in practice and exploring what sales excellence needs to look like as we move into 2027.

Register to join us at The Shard

Help shape the State of Sales 2026

Before we meet in London, we want to hear from you. The State of Sales Survey 2026 is designed to capture what is really happening across the sales profession – the challenges teams are facing, where organisations are investing, how priorities are changing and what sales leaders believe comes next. Your responses will help shape the research, themes and conversations explored at this year’s event, giving us a current picture of the profession from the people working within it > Take the State of Sales Survey

Some more information about the event: evidence, exchange and application

The conference brings research and practice together, creating a space to examine the evidence, compare experiences and turn insight into meaningful action.

Evidence in context

Explore the latest research findings alongside the commercial challenges, technologies and changing expectations affecting sales organisations today.

Leadership perspectives

Hear perspectives from senior sales leaders, practitioners, academics and industry partners – bringing together different experiences and viewpoints from across the profession.

Practical Exchange

Go beyond presentations. Challenge assumptions, test interpretations, exchange ideas with peers and build connections with others shaping the future of sales.

What to expect

A full day of research, senior leadership perspectives, interactive discussion and peer-to-peer exchange, with opportunities to:

  • Discover the findings from the State of Sales 2026
  • Benchmark your organisation against wider trends
  • Hear how other sales leaders are responding to today’s challenges
  • Explore what emerging developments mean for sales strategy and performance
  • Connect with senior peers from across the sales profession
  • Leave with practical ideas to take back into your organisation