The advertising and marketing sector is highly competitive, involving advertising agencies, media agencies, digital firms and production companies that create and distribute campaigns across TV, print, digital, social media, and outdoor advertising. Sellers of advertising space use incentive plans to motivate key stakeholders involved in ad sales, media placement, and campaign execution. 

 Sales representatives are rewarded for meeting sales targets, securing contracts, and increasing client ad spend. Media buyers and planners receive discounts, bonuses, or added value for higher ad spend and premium placements. Advertising and media agencies benefit from volume-based rebates, preferred pricing, or performance-based bonuses. Call centers, which not only sell advertising solutions but also provide post-sales assistance, may receive incentives tied to both sales performance and customer satisfaction metrics.