April 23, 2026 | 11:30 AM - 3:30 PM Eastern US Time | Jay Conference 8 W 38th St 3rd Fl, Midtown Manhattan | Workshop
Lunch will be served
Learn how AI is reshaping the way organizations design, manage, and optimize sales performanc.
Join us in NYC for an exclusive executive forum focused on AI’s impact on sales performance management and incentive compensation. This half-day forum combines new Sales Management Association benchmarking research, real-world practitioner insights, and interactive working sessions to explore how leading organizations are aligning goals, quotas, incentives, and analytics to drive the right behaviors and results.
Topics will include:
- Designing incentive compensation plans that motivate performance while maintaining financial control.
- Using AI and advanced analytics to improve forecasting accuracy, scenario modeling, and plan effectiveness.
- Increasing transparency and trust through real-time performance visibility.
- Translating sales strategy into executable compensation and performance models.
- Practical lessons from organizations modernizing their SPM and ICM capabilities.
The forum features expert-led discussions, peer exchange, and short-format working sessions, allowing participants to move beyond theory and into actionable best practices.
Attendance is limited to 30 senior leaders in sales operations, incentive compensation, revenue operations, sales effectiveness, commercial excellence, and sales leadership to ensure a highly interactive, peer-level discussion.
Lunch will be served. Early registration is encouraged.
Sales Management Association Certification Recognition
Qualified attendees will be enrolled in the Sales Management Association’s Certified Sales Operations Professional (CSOP) program, earning four credit hours toward certification. Additional CSOP requirements can be completed through online courses and SMA events.
