Thursday 26 March 2026 11:30 AM to 3:30 PM (CDT) | Downtown Chicago | Lunch will be served
Sales Performance & Incentives Forum
A half-day executive forum bringing together the latest Sales Management Association benchmarking research, practitioner insights, and interactive working sessions to explore how leading organizations are aligning goals, quotas, incentives, and analytics to drive the right behaviors and measurable results.
Key Topics
Designing incentive compensation plans that motivate performance while maintaining financial control
Leveraging AI and advanced analytics to improve forecasting accuracy, scenario modeling, and plan effectiveness
Increasing transparency and trust through real-time performance visibility
Translating sales strategy into executable compensation and performance management models
Practical lessons from organizations modernizing their SPM and ICM capabilities
Certification Recognition & Credits
Qualified participants will be enrolled in the Sales Management Association’s Certified Sales Operations Professional (CSOP) or Certified Sales Management Professional (CSMP) programs, earning four credit hours toward certification.
Additional certification requirements and credits can be completed through SMA online courses and official events.
Sponsored by Akeron and Huron.
