In the consumer goods industry, commercial performance cannot be entrusted to generic solutions or extensive ERP customizations. A new approach is needed to address the complexity of fragmented markets, dynamic promotions, and complex sales networks.

The real question is not “What can my ERP do?” but “How much commercial agility do I want to enable in my company?”

Integrating a specialized platform for commercial excellence is more than an architectural choice; it’s a statement of intent. It means focusing on sales and marketing as strategic levers for growth. It means equipping yourself with the right tools to adapt quickly, test new models, and scale what works.

There is no universal answer. However, there is a guiding principle:

A company’s commercial ambition should drive technology choices, not the other way around.