The control tower for end-to-end commercial strategy & execution
Vulki by Akeron is designed for consumer goods companies operating in complex, multi-channel environments. It enables brands to design, activate, and monitor their commercial strategy across order taking, trade promotions, and sales incentives. It integrates seamlessly with existing tech stacks through open, flexible APIs. Vulki turns pricing, promotions, and incentives into measurable strategic levers to sustainably drive revenue growth, margin expansion, and sales effectiveness.
Consumer Goods companies face structural barriers
These six challenges prevent companies from achieving commercial excellence at scale.
1. Fragmented order capture
2. Pricing & promotion complexity
3. Unclear trade spend ROI
4. Misaligned sales incentives
5. Commercial data without impact
6. Sales, Marketing & Finance speak different languages
Key departments often operate with misaligned priorities, data, and objectives, ultimately undermining overall business performance.
Vulki was designed to solve these issues natively.
Align incentives with strategy. Vulki enables companies to plan, manage, and optimize sales incentives across the entire lifecycle from target setting and rule definition to commission calculation and performance analysis ensuring transparency, control, and alignment between corporate priorities and sales execution.
Execute everywhere, govern centrally. Vulki orchestrates order capture across all order touchpoints, from field sales to B2B portals and backend operations, using a single set of pricing, promotions, and commercial rules to ensure flawless execution and full strategic control.
Bring structure and governance to trade spend. Vulki centralizes the management of commercial agreements, off-invoice discounts, and promotions, enabling full traceability, margin impact analysis, and clear visibility into promotional ROI.
API-first, ERP and CRM agnostic architecture
Vulki by Akeron fits naturally into your existing technology stack, without forcing architectural changes or system replacement. Through robust, bidirectional APIs, Vulki integrates seamlessly with any ERP or CRM, SAP, Oracle, Microsoft Dynamics, Salesforce, or custom-built platforms, respecting established systems of record and enterprise governance. Rather than creating another data silo, Vulki acts as a commercial intelligence layer that connects pricing, promotions, orders, and incentives across the tools you already use.
Analytics as a first class
citizen
Analytics is built into the core of the Vulki by Akeron platform, with every key module, Order Taking, Off-Invoice Promotions, and Incentives & Competitions, natively exposing, analytics-ready data through APIs. This data can be seamlessly consumed by BI and dashboarding tools and directly leveraged by AI agents for insights, forecasting, and anomaly detection, turning day-to-day commercial execution into immediate, actionable intelligence.
Built for commercial leaders
Sales Director
- Unified platform for all commercial levers
- Real-time performance tracking
- Automated pricing governance
CFO
- Complete trade spend and incentives governance
- Clear ROI metrics for every commercial lever
- Consolidated financial reporting
Sales Operations Director
- Single platform for all operations
- Standardized workflows company-wide
- Pragmatic AI adoption at your pace
Trade Marketing Manager
- End-to-end promotion visibility
- Seamless planning-to-execution flow
- Automated performance analytics
An agent center, designed to make AI operational, not experimental.
A central unified knowledge base
A central unified knowledge base bringing together platform and product documentation, customer-specific documentation, and analytical APIs in a single source of truth.
LLM-agnostic
Supports bring-your-own-LLM integration for multilingual queries and natural-language interactions.
Platform agents
A constellation of agents, each purpose-built to augment decision-making and execution. AKIA Analyst, AKIA Coach, AKIA Dispute Manager, AKIA Promo Validator and AKIA Compensation Admin Assistant working to elevate performance and simplify complexity.
Custom agents
Agents can be cloned and configured with their own specific documentation, APIs, prompts, and contextual knowledge.
Vulki: commercial excellence for the Consumer Goods industry
Shrinking global economies and a challenging macroeconomic outlook have prompted companies to rethink their strategies. Today, every employee is expected to contribute to revenue growth. To support this shift, Akeron developed Vulki. Vulki empowers all revenue-generating roles to model and execute key commercial levers, such as incentives, commissions, variable compensation, MBOs, product promotions, and commercial agreements, across diverse go-to-market channels with flexibility and efficiency.
