telco
The power of incentives in the telco industry
The telecommunications industry comprises multiple types of companies, including network operators (mobile, fixed-line, and integrated carriers), mobile virtual network operators (MVNOs), internet service providers (ISPs), telecom equipment manufacturers, over-the-top (OTT) service providers, satellite communication providers, and enterprise telecom service providers.
To ensure growth and market competitiveness, telecom companies must effectively manage and incentivize their diverse sales channels, which include: direct sales teams, retail stores, franchise partners, e-commerce platforms, indirect sales teams, resellers, strategic alliances, and enterprise B2B sales networks that offer a range of services, hardware, and related products. Incentivizing these sales channels with the right compensation structures, performance-based rewards, and targeted promotions is critical for revenue growth, customer acquisition, and market expansion.
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Beneficiari
Direct Sales Teams – These are in-house sales teams responsible for acquiring new customers and upselling services. They often receive commissions, performance-based bonuses, and target achievement incentives based on new activations, contract renewals, and bundled service sales.
Telecom operators’ physical stores where sales representatives engage with customers face-to-face. Incentives include individual sales commissions, store performance bonuses, and incentives for upselling additional services like data plans, accessories, and device insurance.
Independently owned telecom retail stores operating under a telecom brand. These partners earn margins on sales, volume-based bonuses, and incentives for meeting customer acquisition and retention targets.
External sales representatives or agencies selling telecom services on behalf of the provider. They earn commissions per sale, bonuses for meeting volume targets, and additional incentives for high-value contract signings.
Businesses that buy telecom services in bulk and resell them to end users. Their incentives include wholesale discounts, tiered commission structures, and performance-based rebates for reaching predefined sales thresholds.
Partnerships with technology companies, device manufacturers, or digital service providers that integrate telecom services into their offerings. These partners benefit from revenue-sharing models, co-marketing incentives, and joint sales performance bonuses.
Teams or partners focused on selling telecom solutions to businesses, including large corporations and government clients. Their incentives typically include commission-based earnings, performance bonuses for securing high-value contracts, and retention incentives for long-term service agreements.
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