Revenue Growth Management
Manage all commercial levers available to producers of Consumer Goods and guarantee a profitable growth of company revenues. The unified solution that allows sales, marketing, accounting and finance teams to remain effective in any market context.
We unlock the growth potential of your company
Faster Processes, Smarter Decisions
Gain a unified view across all channels and commercial levers available. Manage change by freeing yourself from unnecessary complexity and arduous manual processes.
Commercial planning and forecasting
Achieve the best commercial planning by leveraging clear and analytical processes for all distribution channels. Ensure efficient interaction with the different offices involved with coordinated, shared and always- verifiable workflows.
Trade terms management & optimization
Manage the effectiveness of commercial action on retail success through the creation and monitoring of framework and supplementary commercial agreements with each key customer.
Promotions management & optimization
Plan the promotional calendar ensuring perfect alignment with the assigned budgets. Estimate promotional volumes and feed sales forecast / demand to keep the whole company aligned.
Benefit from advanced simulation analysis to gain advance understanding of the economic and financial impact of possible alternative courses of action. Compare the different alternatives available to identify the best promotion to maximize ROI.
Analytics and performance reporting
Improve the profitability of each trade action thanks to advanced analysis and insights. Create flexible data models using an optimized UX to allow the autonomous, fast generation of reports.
Guarantee the administrative and accounting management of each contribution and off-invoice discount generated. Identify the related business costs and feed P&L systems with detailed and accurate information.
Develop incentive plans which best meet your overall sales goals, without having to submit to any technological limitations. Promptly adjust remuneration models, targets or territories following market or internal company changes. Ensure accurate, transparent and verifiable payments.
We help the whole team to overcome the most important challenges
Unique needs require specific responses
Consumer Goods Manufacturers
Guarantee your company the best growth opportunities by integrated planning and management of all the commercial levers of each sales channel.
Plan the success of promotional activities and simplify their management. Take full advantage of the potential of promotional agreements signed with your suppliers and consolidate your position on the market.
Results that make the difference
Optimizing the management of Trade Promotions: the Bolton Group success story
Today, thanks to Akeron, we have full control over all promotional activities activated by the various business units, in all distribution channels. Over time, a real partnership has been created with Akeron, thanks to reliable and innovative software, which meets the needs of our group worldwide.
Fully manage trade spending and sales force incentives…with a unified solution!
With Akeron's support we are now able to plan, manage and fully control the costs related to promotions, trade terms and commissions. Furthermore, we are able to monitor, automatically and at the highest level of detail, the profitability deriving from each commercial action taken..