Zuegg: Omni-channel digitisation of the sales department

Zuegg, an Italian company with 130 years of history and experience in the processing of fruit for the production of jam, juice and semi-finished products, was confronted with significant challenges in the current market environment:

  • increasing promotional pressure
  • price of raw materials continuously rising
  • increasingly aggressive distribution

 

Watch the video interview with Andrea Signorini, Sales Director Italy, and find out how Zuegg has digitised its sales processes thanks to Akeron RGM, a system for planning, managing and optimising trade promotions in line with the demands of the market. A project able to offer all business answers flexibly, shared and in real time to all the offices concerned.

Watch the video interview

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