Optimising trade promotion management: the success of Bolton Group

How Bolton has cut down times and costs of trade promotion management



All Bolton Group divisions shared the need to improve the management of trade promotion contracts and agreements with their many distribution channels in the Italian market.

In fact, Bolton Food, Bolton Home & Personal Care, Bolton Beauty Care, Bolton Adhesives noticed how the considerable economic value derived from trade promotion required improving the management of the promotion process itself.

The local divisions of Bolton Food and Bolton Home & Personal Care also reached the same conclusions after assessing the French market. Although all the companies involved showed this common need, each of them managed the processes applied up to that moment in their very own special way.

The parameters involved required a specific solution for managing complex critical processes.