Amadori Group chooses Akeron for digitization of variable compensation for internal sales teams and agents

Akeron will provide a comprehensive, efficient, and flexible solution for planning, managing and monitoring incentive plans

The Amadori Group, a leader among the world’s top 100 food brand companies*, has chosen Akeron for its digitization journey, selecting Vulki solution to support the organization in the management of incentives and contests, and for enabling their sales force.

Founded in 1969 in San Vittore di Cesena, the Amadori Group is today one of the main leaders in the Italian food industry. With more than 1,500 product references, a turnover of 1.7 billion euros and more than 9,000 employees, the group represents 30% of the national poultry market.

Akeron will provide Amadori with a comprehensive, efficient, and flexible solution for planning, managing and monitoring incentive plans for the internal sales force and agents’ network.

The software will enable all the departments in the organization involved in sales processes to meet the continuous market challenges while ensuring the full motivation and effectiveness of all their salespeople.

Vulki offers state-of-the-art software to plan the optimal sales target, manage and monitor end-to-end incentive compensation for both employees and agents, as well as performance analysis and drive improvement of the results achieved by the company’s entire sales network.

Based in Lucca, Italy, Akeron expands it’s customer base of more than 550 domestic and international customers who have chosen Akeron’s technology. “I am delighted with the arrival of Amadori in the group of our customers” – commented Manuel Vellutini, Co-CEO of Akeron – “I believe that the Amadori group, is not only a company that according to Brand Finance is among the top 100 companies in the world in Brand Finance Food & Drink*, and among the top five in Italy in the CPG sector, but above all it is an Italian and international reality where the culture of ‘Innovation, sustainability and digitalization, represents the levers to be the right partner in term of reliability for quality and differentiation of the offer

We are pleased to announce that Amadori has chosen Akeron: we will help the Amadori group to digitize a such a commercially strategic area as sales incentives. An ambitious and stimulating challenge that, as always, we welcome with enthusiasm and great determination,” concludes Manuel Vellutini.

*Source: Brand Finance

**Source: Truenumbers, food companies.

Akeron ( develops enterprise software to drive growth and improve efficiency in business.

Akeron Srl, headquartered in Lucca, with offices in Paris and London, now has more than 550+ clients of all industries and sizes: from leading national and international names including Bolton Group, Segafredo Zanetti, Mutti, Rummo, Randstad, Prada, Cressi Sub, Esa Enginnering and Trueblue to medium and small companies.