Digital Marketing Specialist

Lucca (Hybrid)

Akeron, the first and only international company recognized as a Representative Vendor in the Gartner Market Guide for Sales Performance Management, is the strategic partner of Companies that want to face change through a data-driven digital transformation. Our mission is to offer innovative Software Solutions developed by industry experts that help increase PRODUCTIVITY, manage and improve business PERFORMANCE by always putting PEOPLE at the center.

For our Marketing department we are looking for a Digital Marketing Specialist. Your main focus will be to implement and measure multichannel and data-driven digital marketing strategies.


Main Tasks and Activities:

  • Designing the company’s digital presence as defined by the Marketing department in the strategic phase
  • Create and optimize company website content from an SEO perspective
  • Planning, creating, and optimizing advertising campaigns on Google ADS, LinkedIn ADS and Meta
  • Develop and implement the social media communication plan
  • Co-ordinate activities in collaboration with team specialists and any external agencies
  • Analyzing digital campaign data and proposing improvement actions based on it
  • Use supporting IT tools (WordPress, HubSpot) for planning and tracking activities


The ideal candidate will have gained the key below skills:

  • At least 4 years’ previous experience in marketing departments in IT companies and/or digital agencies with a B2B focus
  • Previous experience of at least 3 years in creating and managing Google ADS, LinkedIn ADS, and META advertising campaigns
  • Previous experience in logical website design
  • Proven experience in SEO, SEA, SEM
  • Knowledge of CMS (content management) systems, in particular WordPress
  • Previous experience in digital campaign data analysis
  • Strong analytical skills and ability to synthesize needs into business and product requirements
  • Excellent ability to independently program and plan various types of activities to achieve predefined strategic objectives
  • Fluent knowledge of the English language (minimum level B2)
  • Excellent knowledge of the Office package (Excel in particular)


We would also like you to have:

  • A Degree in Communication, Digital Marketing and/or related fields
  • A strong passion and attitude for digital
  • The ability to understand and discuss technical concepts in a corporate and creative environment
  • A proactive attitude
  • The ability to face challenges


What we offer:

  • A sustainable and inclusive work environment that can enable each of our employees to grow professionally, enhance their soft skills, and engage openly with all company stakeholders
  • A clear and shared career path with ample opportunities for professional growth
  • An open-ended contract with a salary aligned with the market and the skills actually accrued
  • Time flexibility
  • Constant training
  • Career opportunities


We believe in Talent:

We believe that talent is the crucial differentiator of companies in the business world and we believe that our success lies in the skills and commitment of our people. We work to generate spirit and passion, and engage our people, with a caring and sensitive approach to the individual.


Our values:

  • Alone we lose, together we win! Everyone gives their all for the success of the team
  • If we don’t like something, we fight to change it! From diversity and confrontation come great ideas
  • Inclusion, listening, transparency, kindness are our guidelines!
  • We want everyone to find their own space and contribute their ideas to improve our organization while cultivating their own ambitions
  • If you recognize yourself in these values and characteristics, do not hesitate to send us your application!


This announcement is addressed to both genders, in accordance with laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with legislative decrees 215/03 and 216/03

Apply now


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