Glossario
Lettera K
Key Account Management (KAM)
A strategic process focused on nurturing and expanding relationships with a company’s most valuable clients.
Key account planning
The structured development of strategies and action plans for growing major customer accounts.
Key accounts
High-value clients that contribute significantly to revenue and require dedicated management.
Key performance drivers
Factors or activities that directly influence key performance indicators (KPIs).
Key Performance Indicator (KPI)
A metric used to evaluate the success of an organization, team, or initiative in achieving key objectives.
Key phrase
A multi-word search keyword used in SEO to drive targeted visibility.
Keyword research
The process of identifying relevant search terms used by target audiences to improve SEO or advertising strategies.
Kicker (aka Accelerator)
A compensation mechanism that increases commission rates once a salesperson surpasses a specific performance threshold.
Knowledge base
A centralized repository of articles, guides, FAQs, and documentation used for customer support and internal training.
KPI
A quantifiable metric used to measure the achievement of business objectives.
KPI for sales
Performance metrics specific to sales teams, such as quota attainment, conversion rate, pipeline value, and win rate.
