Glossario
Lettera V
Value adjusted incentive
A compensation modifier that adjusts incentive payouts based on the strategic value or profitability of a sale.
Value chain
A model describing all activities required to deliver a product or service, from development to marketing to after-sales support.
Value consulting
A sales approach that quantifies and communicates the financial or operational impact a solution delivers to the customer.
Value-based selling
A sales methodology focused on quantifying and demonstrating the financial, operational, or strategic value delivered to the customer.
Variable commission
A commission structure in which payout rates vary depending on performance tiers, product mix, or quota attainment.
Variable compensation
The portion of total compensation that fluctuates based on performance, such as bonuses, commissions, or incentives.
Variable pay
Compensation that changes based on performance, including bonuses, commissions, incentives, and other results-based earnings.
Vertical market
A niche market defined by a specific industry, profession, or use case where solutions can be tailored to highly specialized needs.
Vertical sales crediting
A compensation approach that awards sales credit based on success within a designated vertical, supporting specialization and deeper expertise.
Video email
Marketing or sales emails that embed or link to video content to improve engagement, clarity, and conversion rates.
Video messaging
Short, personalized videos used in sales outreach, customer success, or internal communications to increase impact and response rates.
Video prospecting
A sales technique using short, personalized videos to capture attention, build rapport, and increase response rates in outbound outreach.
Video selling
A modern sales approach that uses video calls, recorded demos, and personalized videos throughout the sales process.
Virtual selling
Sales conducted entirely or primarily through digital channels such as video calls, email, chat, and recorded demos.
Virtual selling techniques
Best practices for remote sales engagement, including digital rapport-building, efficient screen-sharing, interactive demos, and asynchronous video messaging.
Voicemail drop
A sales tool that allows automated delivery of a pre-recorded voicemail message without triggering the recipient’s phone to ring.
Voicemail script
A predefined message used by sales reps to ensure clarity, consistency, and effectiveness when leaving voicemails.
Volume rebate
A financial incentive offering discounts or credits when customers purchase above a certain volume threshold.
VP of Sales
An executive managing the sales organization, including revenue targets, strategy, forecasting, and team performance.
